If I’ve learned anything over the 25+ years I’ve been in business, it’s that you can’t do it all yourself, and you can’t run a small business (or any business) without spending a little money.
Sure, you’re going to do everything yourself when first starting out. That’s just the way it is. But if you’re in business for any length of time at all, you get to a point where you need help. At least you need help if you plan on continuing to grow a successful business without working 24/7 and trying to figure absolutely everything yourself.
The reality is … Sometimes you have to spend money to make money.
Investing in your business is a good thing!
Time after time I see small business owners asking others to recommend email marketing systems, eCommerce programs and various other software and programs for their business. But then they quantify that request with “they want something free or cheap.” Free or cheap often works in the very beginning when just getting started – but as their business grows, it eventually outgrows the free or cheap plan. Sometimes, investing in a better system or systems that ft their business not only saves them time, but ends up helping them look and be more successful and make more money!
I also run into small business owners who are in a constant state of overwhelm trying to do everything themselves, but won’t hire anyone because they think they can’t afford it. However, in all honesty, they can’t afford NOT to hire someone, because things are either not getting done, or are being done haphazardly. These business owners are spending so much time on everything else they don’t have time to run their business and do what they do best!
The same can be said for taking training and courses to keep up-to-date with technology and/or what’s happening in their particular industry. Or hiring a coach to help them get to the next level, or even to help them get out of their funk and back into success. Yes, there are free options out there, but those are typically offered to provide the bare essentials and are meant to move you on to paid courses, training or coaching programs. I’ll admit investing in service, support, coaching, or anything else, can be a bit scary and intimidating when you feel it’s pushing you past your limits, but so many times, it’s exactly what you need, and so very worth it!Always running a business on free or cheap is often like driving a car with an empty gas tank
You don’t have to purchase the most expensive programs and software, partner with the most expensive support specialist, or hire the most expensive coach. But you do need to invest in your business if you want to succeed.
Small business, big business, brick and mortar or virtual. Instead of always looking for the cheapest (or free) solution to your problem … approach it from another perspective. Look for the (fill in the blank for system, program, support, coach, whatever it is) solution that is the best fit for your company going forward. One that will pay for itself in the long-run and help you be more efficient, more professional, and give you more time to do what you do best!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!