We already know social media changes constantly. There have been so many changes and upgrades to social media platforms like Twitter, Facebook, and Google+ lately, that I thought it would be easier just to give you a summary as a virtual heads up.
Twitter Vine: Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos. You can share these short videos with your Twitter followers and Facebook friends. Just think of it as Instagram, except with videos instead of pictures.
Benefit to You: Super unique nuggets of promotion for your business. Want to make an intro of your products on a Vine video? Have one of your fans do it for you.
How to Start: Social Media Examiner has a great tutorial called Get Started with Vine in Six Steps
Facebook Open Graph: As Facebook slowly rolls out Graph Search to more and more users, the big question is “what is it?”
Facebook’s original search feature was very limited and honestly, not that great. With the new Graph Search users can drill down the Category and About sections of their profiles and pages. An example would be if you are a restaurant owner, you can now take it one step farther and check what types of food you sell. This helps searchers focus in on specific details of your business, thus making it easier to find you.
MORE Facebook Changes: As Facebook strives to focus on visual content; they will be making two new changes. The first is to remove the left sidebar so they can make the news feed wider.
Change #2 is the introduction of Following Feed. What is Following Feed? “Following feed is a new News Feed choice that allows users to see every post in chronological order from Facebook Pages they “Like”.” – Social Media Today
The Following Feed will be available in the right-side bar on Facebook’s home page, under users’ choices of different feeds. The rumor is that this new feature will give Page users a reprieve from the ultra-frustrating EdgeRank which has decreased the visibility of Page posts to only 16% of fans in the past.
New Attach Feature within Your LinkedIn Profile: Having an optimized LinkedIn Profile is more important than ever, and to help you make that stellar first impression, LinkedIn has added a new “Attach” feature. This Attach feature can only be found as you edit your profile within the Summary section. It allows you to add a link to a document, blog post, specific webpage, presentations, or photos to your existing profile information. Once added this attachment becomes part of the Summary section of your profile.
To add an attachment to your LinkedIn profile Summary section, look for and click on the square icon with the little plus sign (next to the pencil icon) when you are in “Edit Profile” mode. Enter the URL you’d like to attach, press the return key and your new link will be added to your Summary.
Google Communities: Although not at the level of social networking giants Twitter and Facebook, Google+ is still slowly and quietly making changes that make users sit up and take notice. The most recent addition is Google Communities.
“From foodies to football fanatics, Communities bring people together around passions. Exchange news and ideas, and make new connections in public communities.” – Google+
Think of Google Communities as a “home base” for liked-minded folks.
I am sure there will be more changes to come; and as I navigate the Internet, I see even more changes coming down the pike with Instagram and Pinterest. Just remember, change is not always a bad thing. I have a feeling these adjustments will continue to help everyone get the most out of their social media platforms.
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