Thanks to its quick and easy way to post, rapidly growing audience, and ease of use, Twitter is quickly becoming a social media favorite. Not only will it help you grow your business and connect you with those potential clients, but it can also connect you more with your peers and current clients, which can lead to more work and more sales. The ability to build relationships with people, especially in your niche, allows you to spread your message and get the results you deserve.
But how can you create those conversations and tweets that people enjoy? We recommend the following tips to master Twitter:
- Focus on getting re-tweets – Getting others to repeat your messages and even links to your site is a terrific way to drive traffic to your site, newsletter, contest, etc. However, it’s important to always include great tips, resources, value, etc., so that others are pleased to spread the word.
- Avoid the same ole’ same ole, boring tweets at all costs. With all the noise on Twitter, it’s important to truly add value with your tweets. This isn’t to say that you can’t repeat your quality tips over time, but avoid sending the same tweets over and over again. People tend to block you out when you do that, and then even when you do send good tips, they won’t listen.
- Add an ellipsis (…) to the end of your tweets. By doing this simple trick, it is estimated to bring an additional twenty percent increase in click-through traffic. This strategy has been used by marketers for years not only in social media marketing, but other marketing avenues as well, and it really does help you gain instant increases in followers.
- Use numbers and summaries. Utilizing numbers in your Twitter postings captures attention and often draws someone into a conversation as they want to know more. Summaries attract users looking for information that helps them understand more on a particular topic, and the quick nature of a summary is very appealing to many for that reason.
- Include links to your other accounts, such as your website, Facebook page, blog, etc. That way people get to know more about you than they can in the 140 characters they see on your Twitter posts.
- Don’t forget the fear factor. It is well known that people often respond to fear and their problems more than anything else. Using the fear factor (nicely done, of course!) in your tweets will draw in readers. You can then use your additional content to make them familiar with your brand and your product’s advantages. For example, think of the retailer who tweets that they fear their product will sell out soon because of the high demand. Instantly readers are quick to order for fear of losing out on a good deal. For coaches or speakers, how about the fear of no one coming to their event? (Scary stuff!) Mention that fact and a solution (our marketing will prevent that), and you’ve captured their attention.
Don’t miss out on the opportunities your competition is seizing by not being active on Twitter. Remember, it’s a combination of useful content, retweets, branding, and tips like we just mentioned that make a difference in how well Twitter can work for you as a creative and influential marketing tool.
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