By Tom Letourneau
We were talking about marketing and somebody asked, “You’ve told us what marketing is, Tom. But just, exactly, what the heck does marketing DO?”
Wow! What a great question!
Anyone who has known me for any time knows that I think marketing has six separate and distinct elements. I call them the Six Spokes of the Marketing Wheel: market research, advertising, public relations, promotions, sales and customer service. But I never really thought about what marketing did.
As I see it, Marketing is the glue that keeps the organization together. Without marketing, we have no way of announcing to the world that we’re in business, no way of selling our products and services and certainly, without marketing, customer service would dry up and blow away.
Marketing helps us define who our customers are so we can determine their needs, wants and wishes. It helps us understand their buying motives. Marketing drives product development.
Marketing lets us understand our competition and the changes in our marketplace. Marketing keeps our name in the minds of people who need to buy from us.
In short, Marketing keeps the whole company focused on the customer.
The better question might be, “What doesn’t Marketing do?”
From The World’s Shortest Ezine by Tom Letourneau (800) 845-7553 / http://www.TomSpeaks.net
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