By Tom Letourneau
We were talking about marketing and somebody asked, “You’ve told us what marketing is, Tom. But just, exactly, what the heck does marketing DO?”
Wow! What a great question!
Anyone who has known me for any time knows that I think marketing has six separate and distinct elements. I call them the Six Spokes of the Marketing Wheel: market research, advertising, public relations, promotions, sales and customer service. But I never really thought about what marketing did.
As I see it, Marketing is the glue that keeps the organization together. Without marketing, we have no way of announcing to the world that we’re in business, no way of selling our products and services and certainly, without marketing, customer service would dry up and blow away.
Marketing helps us define who our customers are so we can determine their needs, wants and wishes. It helps us understand their buying motives. Marketing drives product development.
Marketing lets us understand our competition and the changes in our marketplace. Marketing keeps our name in the minds of people who need to buy from us.
In short, Marketing keeps the whole company focused on the customer.
The better question might be, “What doesn’t Marketing do?”
From The World’s Shortest Ezine by Tom Letourneau (800) 845-7553 / http://www.TomSpeaks.net
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!