So, Is Coaching Really Worth It?
By Jane Atkinson
I wouldn’t be surprised if you have been asking this question. More and more coaches are popping onto the scene. And more speakers are trying to make money off other speakers than ever before. Here are a few things to consider:
DO I NEED A COACH?
Maybe, maybe not. Ask yourself a few key questions. 1) Is your business where you want it to be? 2) Do you have the industry knowledge to get to where you want to go? 3) Are you focused enough to get there? I meet a lot of speakers and many of them have the drive and knowledge that it takes to get there on their own. But there’s another group that really require some insider knowledge as well as someone to hold them accountable and help them stay focused.
When selecting a coach make sure that they themselves have had some success in this industry. If they are speakers, ask them how busy they are, if they are coaches, ask them about their experience with the speaking industry. We’ve had a number of clients use “life” coaches (which we highly recommend) when what they really needed was a business coach. Defining your needs ahead of time will really help you narrow your focus and find the right coach. And make sure your coach knows what it takes to really “make it” in the speaking business. One of the advantages we have in this category is big success with individual speakers as well as 6 years under the roof of a speakers bureau. For more see Jane’s bio.
Speaker Launcher does not buy advertising or trade show booths because our business comes entirely from word of mouth. There’s nothing wrong with advertising, but beware of people that need to “sell” you their services. Make sure you can talk to some past clients (and note that when a coach gives you testimonials, they are only giving you the best, ask for more than 6 and only call the last 2 or 3 on the list). Click here see a list of Speaker Launcher clients and their website – feel free to give any of them a call.
INDUSTRY BUDDIES/SPEAKERS BUREAUS:
Having a coach that is a mover and shaker in the speaking industry is important. They can connect you with key players as well as suppliers. Make sure your coach has the ability to hook you up with the right people when needed. At Speaker Launcher, not only do we help our clients secure suppliers for various projects, we offer an introduction to 250 speakers bureau agents if we feel that you are ready to work with bureaus. We’ll put our reputation on the line for the clients who we feel are ready.
Consider the fee and decide what it would take for this fee to pay for itself. If you need to book 25 speeches in order to cover the cost of your coach, then the fee might be too high for you. At Speaker Launcher, the majority of our clients can pay for 3 months of coaching with the proceeds from 1 speech. And, the better news is, that what we’ll do in 3 months will pay off for the next 10 years. The reward far outweighs the risk of investment.
COACH / CLIENT FIT:
Not every coach is a good fit for every client, and you should never feel “locked in” if the coaching isn’t working. Speaker Launcher offers a 30 minute sample coaching session to decide whether there is a fit. Sometimes we just don’t feel that we can help someone, and sometimes personalities clash. If a coach is accepting you as a new client before they know anything about you, this is a red flag. For more on how we choose our clients, check out “Get the Most from your Coaching.”
COACHING VS. CONSULTING:
According to my coaches training, a coach is someone who asks powerful questions, supports you, holds your agenda, and keeps you accountable and moving forward in your life or business. A consultant is someone who directly answers the questions you ask, and gives you processes and strategies to help you follow through. At Speaker Launcher, we are a combination of both. Jane Atkinson has completed the CTI (Coaches Training Institute) coaching course, and has 13+ years of speaking industry experience. What you get as a result is a powerful combination of coaching and consulting.
Now it’s up to you to decide, is coaching really worth it?
Still not sure….