There’s a good chance you’re going to shake your head and wonder why in the heck I’m writing about Snapchat, but I consider it my responsibility to share new, on-the-rise marketing information with you all.
You’ve been warned.
Now please don’t shoot the messenger, but one of the newest, up and coming social media platforms out there is Snapchat. And evidently, we should all be paying attention to it. In the interest of full disclosure, I doubt seriously if I’ll be using this one because it’s not really anything I’m interested in; and I’m putting all of my social media marketing efforts into platforms I believe best suit my particular business needs.
However, if you’re in the personal development industry (hello, coaches, speakers, and trainers!) and are interested in growing your client base, you may want to check it out.
Before I go into a bit more detail about why you might want to use Snapchat as a marketing tool, I should point out that Snapchat users are multiplying like bunny rabbits.
In May of 2015, Snapchat was getting 4 billion daily views. May of 2016? 10 billion.
Snapchat is the hottest and most rapidly growing of the social media platforms. And right now, while chances are good that your competitors are active on Facebook and Twitter, you may be able to beat ‘em to the punch and get on board with Snapchat. In doing that, you’ll be able to reach that millennial and early-adopter demographic others might be missing.Snapchat is the hottest and most rapidly growing of the social media platforms. Are you in?Click To Tweet
So, what is Snapchat?
Essentially, Snapchat is an app used to share photos and videos with other Snapchat users. You can use fun filters which change all the time, and there are many little cartoons and photo editing options. You can also use Snapchat for audio and video calling.
100 million people use Snapchat on a daily basis. The platform has more users than Twitter.
While 71% of current Snapchat users are under the age of 25, more than half of the new users signing up for Snapchat are older than that. Even if you think your target market isn’t on Snapchat now, chances are they will be in the near future.
The reason it’s called Snapchat, and the reason the developers chose a little ghost for the logo is because Snapchat content disappears once it’s opened. Now we all know NOTHING is completely ever gone once it’s up on the Internet – so don’t be thinking you can post anything private or questionable with an absolute guarantee it will disappear, never to be seen again. But for all intents and purposes, once it’s opened, the content disappears from your newsfeed.
Snapchat is a fabulous way to share sneak peeks and teasers because they go “poof” after being viewed.
If you’re a speaker, for instance, you can use Snapchat to try out the opening of a keynote address with your fans. If you want to get quirky and have a little fun with it, try that speech with an alien voice changer. (Yes, Snapchat can manipulate your voice in all kinds of ways!)
For a seemingly simple platform, Snapchat can be a bit clunky to learn; but if you have any preteens or teens in your life, they can probably help you figure it out. (No, I am not kidding.)
Right now, because Snapchat is so new in the marketing world, everybody is trying to figure out how to use it. So while you may be intimidated at first, rest assured everyone else is too. It’s a great time to get in on the ground floor, plus it’s free. Why not start playing with the tool, following other marketers, and seeing how they’re using the platform for business?
I’ve taken my stats from this article. I suggest you go and check it out for all kinds of information and ideas.
What do you think… will you be signing up for Snapchat?
Also published on Medium.