I hear a lot of business owners and … sadly, a few speakers and coaches, telling other business owners to “fake it till you make it.”
I know they mean well, and I do understand the premise behind presenting a confident front and behaving like a successful business owner. And yes, you do want to be seen as confident and successful. However, you want to present this successful front honestly and not misrepresent yourself in ways that are not beneficial to your business or the business of your clients.
If all you’re doing is making sure you look and act the part with confidence, whether you’ve actually reached a level of success you want or not, that’s perfectly fine. But if you are acting the part by misrepresenting your, or your team’s, skills and level of expertise, that’s NOT fine. It’s downright dishonest!
Even if you “know” you can perform a service or task, never misrepresent your, or your team’s, skills if you’ve never actually performed the task or service before!
The same should hold true for speakers and coaches. If you’re new in the business, you should be honest with potential clients regarding your true level of expertise, or experience.
I am amazed at how many service providers I’ve spoken with have admitted to signing on a new client for a specific task or service – yet leaving out one very important piece of information. That being … they have never performed that task or service, nor has anyone on their team! That one little omission results in the business owner tossing their integrity right out the window!
It might be an old cliché, but I’m a firm believer in “honesty is the best policy.” Prospective clients (and other business owners in general) will appreciate your honesty and willingness to learn how to perform a specific task or service, and often be very willing to work with you as you learn. But whether they choose to take a chance on you or not, dishonesty or misrepresentation is never, EVER the solution!
Never let your fear of not getting a client or the “love of $$” cause you to promote services you aren’t qualified to provide, or skills you or those on your team don’t have. It’s simply not worth the loss of integrity. And chances are … you will get caught.Never let the fake it till you make it philosophy cause you to misrepresent your abilities!
So if you subscribe to the “fake it till you make it” philosophy, just make sure you are applying this ONLY to how you act, look and present yourself as a successful business owner. But never fake it when it comes to the skills or services you are qualified to provide.
In every “fake it till you make it” decision, stop and think. Can you provide the level of service (as a speaker, coach, marketer, virtual assistant, whatever) you are committing to provide? Is what you are doing or saying really good business wisdom?
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!