Seven Ways to Organize Your Topic
By Karen Susman
You’ve heard that you should “Tell ’em what you are going to tell ’em. Tell ’em. Tell ’em what you told ’em.” There are a few problems with that rule. First of all, it assumes your audience members are idiots. It assumes you’re an idiot. And, if forgets to tell you how to organize those remarks when you tell them what you are going to tell them. Yes, you should introduce your topic. Yes you should sum up your remarks and conclude. But, what about that middle section where you deliver on the promise of your introduction and set the stage for your conclusion and call to action? Here are seven different ways to organize your thoughts.
- History: Let’s say you are speaking about the economy. You want your audience to see the trends and cycles. You could give an historical timeline of the economy over the last 5, 10 or 100 years.
- Problem/Solution: For the economy program, outline the problems and challenges as you see them. Then offer three to five solutions or strategies for overcoming the problems you stated.
- General to Specific: If you are talking about cars, talk about cars in general and then talk about Volkswagens. Or talk about Volkswagens and then talk about the VW Bug.
- Specific to General: Reverse #3.
- Instructions: How to do something in simple, step-by-step fashion.
- Geographical: What different regions in the country are doing. Global differences.
- Comparative: Compare ideas, solutions, areas, products, etc.
These are seven of the many ways you can organize your remarks. (Contact Karen Susman, [email protected] if you want more ideas.) Choose the method of organization based on your topic, audience, goals and format. Can’t decide which way to organize? Write down your topic and a sentence describing how your content would flow for each of the seven organization modes. See what works. Whoops! I guess I told you what I was going to tell you. I told you. I told you what I told you.
www.karensusman.com. Karen can be reached at 1-888-678-8818 or [email protected].
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!