By Travis Greenlee
For increasing your customer base and expanding your business, you can easily select any of the options available such as hiring a marketing professional, initiating expensive ad campaigns in trade publications and many others. However, if you do not have the requisite funds and are looking for a low-cost solution, then it’s recommended that you opt for teleseminars that are just as effective and in some ways even better than many of the high-cost options.
Teleseminars can definitely help you achieve your targeted goals and objectives obviously because they allow you to add that much-needed personal touch to your marketing campaigns, something that even the most highly-paid marketing consultant will find quite impossible to deliver.
Teleseminars are certainly your best bet because not only will you be able to increase your sales, but will also be able to forge better and long-lasting relationships with your clients.
Explained below are some standard techniques that you can use to realize the full potential of this relatively new technology, i.e. teleseminars.
Make teleseminars the main engine of your overall marketing campaign and deliver free information by conducting teleseminar events at regular intervals. This way you will be able to create an indelible impression on your customers. However, if you feel that you do not have the requisite skills to conduct a teleseminar event, then just bring in a guest expert who has the necessary qualifications.
In case you are targeting prospective customers, it’s recommended that you organize paid teleseminars simply because people do not attach much value to anything that is offered for free. Also, make sure that you provide high quality content in your paid teleseminars.
Keep a recording of each of your teleseminars and use them as assets for attracting new customers. For example, if you want more and more people to sigh up for your email newsletter, you can offer one of these recordings as a freebie.
Select the best of your paid teleseminar events and offer them as digitally downloadable product, available for a price. This way you will be able to earn additional income from virtually zero investments.
Use teleseminars to provide information about the products and services that you might be selling. Make your moves with conviction, but do not oversell because that could easily have a negative impact on customers or prospects.
Teleseminars certainly hold great potential, but it would be a waste if you keep arguing about its merits and demerits. I would recommend that you give it a try at least once and see for yourself. I can bet my life’s savings that you will never look back and will definitely be forced to wonder how you ever managed to do without teleseminars.
Travis Greenlee is a Master Business Development Consultant who supports his clients in building fully automated, highly successful businesses.