Say It With Fewer Words
by Patricia Fripp, CSP, CPAE
You’ve got a great, major presentation, and suddenly you’re asked if you can get your message across in five minutes! Don’t panic. For today’s television generation, sound bites can be more powerful than lengthy dissertations. Here’s how to compress your speech without losing impact.
1. Don’t apologize or mention that you usually have much more time. Be confident that you can communicate in five minutes.
2. Begin fast. Start with a an attention-getting statement such as, “Your job won’t exist five years from now,” or “In the next 5 minutes I want to convince you the best action you can take is…”
3. Use a strongly visual story. Illustrate your points — how it is now, how it will or could be — with a story so vivid that the audience can “see” it.
4. Divide your 5 minutes into three parts. Present a problem, a payoff, and your point of view: “The number one piece of advice I can give you today is…,” your story illustrates your idea and your walk away line could be what will happen if they do what you suggest!
Patricia Fripp CSP, CPAE is a San Francisco-based executive speech coach and award-winning professional speaker on Change, Customer Service, Promoting Business, and Communication Skills. She is the author of Get What You Want! and Past-President of the National Speakers Association. Email Patricia at [email protected], 1-800 634 3035, http://www.fripp.com.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!