We’re almost two weeks out of one of the biggest holiday seasons in the US and Canada. For some of us, business slows down considerably, so we have plenty of time to take care of those behind the scene things we do for our businesses, take time off to spend with loved ones, you name it. However, many business professionals find themselves strapped to their desks during these lulls in business, fearful of losing income or even traction with their blogs or sites.
There are also many who just throw caution to the wind and enjoy their time off without any thoughts at all, only to return after the holidays to realize they’ve got a good bit of catching up to do. If you’ve taken time off and are still struggling to get back into the routine of writing and blogging, but can’t find your mojo, all is not lost.
Like most things in business there is, in fact, a workaround. It’s called recycling. And no, I don’t mean bottles and cans. I am, again, referring to recycling your content by combining bits and pieces you’ve collected in your swipe file to create an article, taking an existing article and putting a fresh spin on it to create an entirely new one – things like that.
Here are some ideas and tactics for repurposing content to help you get back into the swing of things, and hopefully, help keep your mojo going, and articles flowing so the next time you take a break, you’ve got what you need to prepare ahead of time, and then jump right back into things.If you're struggling to come up with content, piece bits and pieces of content together for a “quickie tips” type article.
Have a Flashback: People enjoy reminiscing, so try doing some “Flashback Fridays” by sharing information from a prior year. You can frame it as a refresher course, a “remember when” post, or spin it with a “look how far we’ve come” angle. Make what was old new again by adding a new tip, a new fact, or an amendment or update to what the article was about.
Create a “Best Of”: People love lists and bits of information. Share what your top topics or articles have been over the past year and include a brief excerpt (with link back to the original article) in each one. This not only makes for a great article, it encourages activity and traffic on older posts your consistent readers might have missed. You can check out our “Best of 2018” here!
Pieces and Parts: Have a bunch of tips, thoughts, and ideas that really aren’t enough for a full article? Piece them together for a “quickie tips” type article.
Finish What You Started: Have you looked in your drafts folder lately? Chances are there are several half-started and incomplete articles. Take a few minutes to finish these off or even combine a couple of drafts into one good article.
Spoken Word: Do you have some audio files from past courses, products, or events? Have them transcribed by someone or simply take the time to listen and pull out the highlights. This tactic makes for some great “__Ways to __” articles and even easy-to-create checklists. The beauty of this is that you are simply repurposing what you already have.
Go Wordless: People often forget how effective posting video can be. Why not find a video of interest on one of the many videos on sites like You Tube that would appeal to your readership. Then simply add a few lines of text about why you think the video is relevant, post it along with the video, and ::presto:: you have quick and easy content.
I know I’ve mentioned repurposing content of a few other occasions, but we can never have too many ways to get the most out of our content. These are just a few more of the many ways you can recycle and repurpose content to save time and effort.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!