Summer is a time of sun, fun, vacation, and hopefully includes some time to relax. Right now, we’re smack dab in the middle of the busiest vacation time of the year. However, many business professionals find themselves strapped to their desks, fearful of losing income or even traction with their blogs or sites. Like most things in business there is, in fact, a workaround. It’s called recycling. And no, I don’t mean bottles and cans. I am, again, referring to recycling your content by combining bits and pieces you’ve collected in your swipe file to create an article, taking an existing article and putting a fresh spin on it to create an entirely new one – things like that. Here are some ideas and tactics for repurposing content and freeing up a little time for you to enjoy during the final months of summer and as we head in to the equally busy back-to-school time of year.
Have a Flashback: People enjoy reminiscing, so try doing some “Flashback Fridays” by sharing information from a prior year. You can frame it as a refresher course, a “remember when” post, or spin it with a “look how far we’ve come” angle. Make what was old new again by adding a new tip, a new fact, or an amendment or update to what the article was about.
Create a “Best Of”: People love lists and bits of information. Share what your top topics or articles have been over the past year and include a brief excerpt (with link back to the original article) in each one. This not only makes for a great article, it encourages activity and traffic on older posts your consistent readers might have missed. Here’s an example of one I did about my top 10 posts of 2015!
Pieces and Parts: Have a bunch of tips, thoughts, and ideas that really aren’t enough for a full article? Piece them together for a “quickie tips” type article.Piece bits and pieces of content together for a “quickie tips” type article.Click To Tweet
Finish What You Started: Have you looked in your drafts folder lately? Chances are there are several half-started and incomplete articles. Take a few minutes to finish these off or even combine a couple of drafts into one good article.
Spoken Word: Do you have some audio files from past courses, products, or events? Have them transcribed by someone or simply take the time to listen and pull out the highlights. This tactic makes for some great “__Ways to __” articles and even easy-to-create checklists. The beauty of this is that you are simply repurposing what you already have.
Go Wordless: People often forget how effective posting video can be. Why not find a video of interest on one of the many videos on sites like You Tube that would appeal to your readership. Then simply add a few lines of text about why you think the video is relevant, post it along with the video, and ::presto:: you have quick and easy content.
I know I’ve mentioned repurposing content of a few other occasions, but we can never have too many ways to get the most out of our content. These are just a few more of the many ways you can recycle and repurpose content to save time and effort.
Also published on Medium.