As we settle in to celebrate the holiday season, it is not that hard to see and express gratitude in relation to our personal lives. We have roofs over our heads, food on the table and the love of our family. But as we reflect and remember, we need to endeavor to express gratitude in regard to our business lives as well. As our work days seem to get longer and clients seem to be more challenging, we must not lose perspective of our business as a whole.
The ringing phone that makes your spine vibrate some days: Those are people who need your services, expertise and products. They could call someone else, but they are choosing to call your company and phone call jangle could be replaced by the sound of a cash register ringing. These phone calls represent clients and are the reason for your business; not an interruption of it.
The “endless questions” from staff and team members: Be thankful you are surrounded by a team who knows enough to ask for help, and cares enough to want to learn more.
The early morning meeting: Your eyes may be barely open and your warm cozy bed may be calling, but that client seated across from you needs your guidance. This is the same client who truly does appreciate your willingness to work around their packed schedule, and is the same one who could have gone elsewhere for services; but has chosen to work with you and only you.
Bills and Expenses: As annoying as bills and expenses may be, they are an indicator of your business’ success. It costs money to make money, so as you write a check for the light bill or staff payroll, say a “thank you” for the fact you even have these expenses at all, for they are proof your business is alive and vibrant.
Demanding Clients: The client who tests your patience and limits some days is the same client who will continue to refer new business to you based on your ability to go “above and beyond” the call of duty for them. Happy clients spreading your praises by word of mouth is some of the best advertising there is.
I challenge you to create a new tradition within the walls of your flourishing business. In the days preceding the holidays, make calls. Not sales calls; make gratitude calls to the clients to continue to support you and your business. Spend some time calling current clients, colleagues, past clients and anyone else who has impacted your business over the past year. By taking a moment to thank those who have positively impacted your business’ growth, you are ensuring continued success in the weeks, months and years to come.