This week, I’m busy preparing for a trip to Ottawa, Canada the first week in December. So, I asked my team copywriter if she had any inspiring ideas for a blog post about marketing I could use. She was kind enough to agree to take care of this week’s post for me!
I look forward to reading your comments to see how you may be able to relate to her marketing lesson, as follows…
If you were to offer me a free package of sliced pork belly a month ago, I would have said thanks, but no thanks. I mean, sure, I eat meat (pork included), but until recently, I avoided this particular cut of pork.
In case you’re unfamiliar, sliced pork belly is bacon before it’s seasoned and smoked and… well… baconized.
I strongly believe in supporting my local farmers. Every year, I buy a box of fresh pork; and every year, I end up with a bunch of freezer burnt pork belly slices because I don’t know what the heck to do with this stuff. I’ve tried cooking it like bacon and it didn’t taste like bacon. Ugh.
This year, however, when I got my ORGANIC, LOCAL pork box, I decided to do some homework, and find out what I could do with all those packs of sliced pork belly, so my family and I would enjoy eating them. (I mean, it costs $4/lb.! Of course I want to get my money’s worth!)Pork belly and marketing. Say what?Click To Tweet
After a bit of Internet searching, I decided to try making a pork belly stir fry. And guess what? It was DELICIOUS! Who’da thunk it?
Now, until preparing this particular dish, I’ve avoided sliced pork belly at the farmer’s market, because I thought I didn’t care for it. But, as it turns out, I just didn’t know what to do with it!
What if that pork farmer had included a recipe with first box of meat I purchased? I would have known how to prepare it, so I would enjoy it! And I likely would have bought more! And more, and more. (Seriously, this stuff is fantastic!)
There’s a lesson here for all kinds of entrepreneurs. Especially if you’re selling a product or service that’s unfamiliar to people other than yourself!
You must always remember, that as a business owner, your first job is to educate your customers. Without that piece, you have nothing!
Whether you’re selling sliced pork belly, a new type of widget, bookkeeping services, or hybrid vehicles. If you don’t ensure your customers (and potential customers) know how to use your product/service for optimal results, and/or why they should even use that product/service, they won’t buy. And if they do buy without understanding the product/service fully, chances are they’ll be disappointed in their experience, and won’t buy again.
Think about your product or service as if it were sliced pork belly being introduced to someone who had never experienced it before. What would you have to do, to ensure a positive customer experience?
Apply that thinking to your business, and watch your sales soar!
Also published on Medium.
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