How often do you find yourself in the middle of a simple task wondering, “Is this really the best use of my time?”
As an online marketing professional, I have the pleasure of handling tasks for business owners across the world to help them get out, and stay out, of marketing overwhelm. (Me and my hard-working team of experts, of course.)
Sometimes the transition is easy. Sometimes, not so much.
I thought it might be helpful to put together a list of the tasks that seem to work best for outsourcing, and a list of tasks that tend to require a bit more work to reach that “seamless” level.
Easiest marketing tasks to outsource…
Because I’m a girl who likes to look at my glass as half full, I’ll address the marketing tasks that are easiest to delegate (at least in the experience of my team).
Social Media. This seems to be something most clients have an easy time handing off to someone else. This might be because social media is so time consuming! We take care of all sorts of social media needs for business owners. We can write social media updates, schedule them, create graphic images, monitor feeds for mentions of your business … we can create a plan if you don’t have one, or follow one already in place.
Newsletters/Email Marketing. Sending out a consistent newsletter seems to be one of the most time-consuming bits of a successful online marketing campaign (in the eyes of most coaches and speakers), so our clients love handing this over to us. We are well-versed in all of the major newsletter platforms (MailChimp, AWeber, Constant Contact, Infusionsoft) and can easily put your newsletter together so it gets sent out like clockwork … with as little or as much input from you as you would like.How would you like more time for networking, planning, and professional development?Click To Tweet
Blogging. We can work with content provided by you, take a topic you have in mind and create a blog post based around that, or we can take your thoughts and rough draft and go from there. If your blog needs a little love, outsourcing that task to us would be a great use of your marketing budget.
Podcasting. While we obviously can’t record the podcast for you, we can do just about everything else. Everything from helping you with your intro/outro, smoothing out or even recalibrating the actual audio file, dicing and splicing and putting everything together in final format, to submitting your podcasts to iTunes and Stitcher and other popular podcast repositories. You name it. We can do it!
The things that probably aren’t best to outsource…
On the other hand, the following things are marketing tasks that really can’t be delegated. They are some of the things only you can do (if you want to be successful), and not tasks we recommend even attempting to outsource.
In person networking. This is something we obviously can’t do for you, and it is because of important tasks like this, that you should be outsourcing things that can be easily delegated.
Strategic planning. Yes we can help you put together a plan, but nobody knows your business like you do. You know where you want to be heading, and we can help you get there; but you should be doing that initial legwork. Yet, another good reason why you could be delegating those other tasks to free you up your time for this type of marketing work.
Travel and professional development. In order to grow your business, you should be traveling to events and conferences to help you best serve your clients. As if you needed another reason to outsource those other tasks!
Think about how much more successful your business could be if you had time to do more networking, planning, and professional development! While at the same time, having a team in place working on the day-to-day marketing tasks that will keep your business humming along and attracting new clients and customers!
If you’d like to chat about the online marketing services we’ve been providing to professional speakers and coaches for a couple of decades now, please get in touch or leave a comment below so we can have a larger discussion about the art of outsourcing and if it’s right for your business.
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!