Most successful speakers and coaches work extremely hard on their business. Not only are they handling the day-to-day responsibilities involved in coaching their clients or speaking at events; they’re also working on getting new clients, mastering their social media platforms to share great content and connect with their followers, and continually working to build their brand … among other things.
It’s a never ending cycle, and can truly be overwhelming. So overwhelming in fact, many just give up or do few of the tasks that help them grow their business. That’s why they need professional support; the professional support an Online Marketing Specialist can provide.
So I don’t get weary saying Online Marketing Specialist over and over again, for the sake of brevity, let’s go with OMS going forward.
Since so many of the day-to-day tasks and responsibilities in a speaker or coach’s business involves marketing in one way or another, it makes sense to get help. An OMS can handle those many tasks you just can’t do, don’t have time to do, or flat out don’t want to do. They can handle everything from building and maintaining your web presence to keeping up with your social networks, and are especially beneficial when you have something new to offer such as a product or book launch.
While there are speakers and coaches who fear that if they aren’t involved in the day-to-day activities of their business they’ll lose their voice and won’t have the impact they envision. That is rarely the case. Instead, an OMS can make sure your voice is heard loud and clear, with an outcome that will have your signature in every element of the process. Also, many have built teams of qualified professionals to assist with every aspect of being successful … as we have here at BizEase Support Solutions (Yep, just a shameless little plug here.).
Here are just a few things an OMS can assist with:
Product Launches – As speakers and coaches often offer books or audio series to support their passive income or highlight their expertise, and they frequently need help with product launches. There are so many steps required to get it right. From start to finish, an OMS and their team can ensure every piece of the puzzle fits together perfectly for a successful launch.Overwhelmed and overworked? You might need an Online Marketing Specialist!
Let’s go ahead and show you how it’s done. The speaker or coach starts the project by creating the elements that involve their expertise (e.g., putting together the material for the book). They then hand it over to their team. Then a number of things happen. The content can be typed, proofed/edited and typeset, graphics and cover copy created, and everything else in between needed to complete the project are finalized.
Once they have the final product (or even while putting the finishing touches on it), your OMS can work to develop the sales page or web copy, build a social media campaign, and probably just as important, maximize the speaker or coach’s list and work on a newsletter or autoresponder series. Finally, videos can be created to further enhance the project.
This is just an example of the many tasks involved in a product launch and how it is ever-changing with the individual needs of the client; but you can clearly see how effective having an Online Marketing Specialist on your team can be.
PR and Marketing – Online Marketing Specialists are especially skilled at PR and marketing. They can create a press release campaign or article marketing campaign, work on book or product blog tours, and just about anything else needed to get more PR for your business. They are also masters at sales copy. And, of course, they can be instrumental in promoting a product launch as described above.
What is especially beneficial is that your Online Marketing Specialist will often discover things you didn’t even realize needed to be done. It not only takes things off your plate, but is an effective use of your time. So why wait? Find yourself an Online Marketing Specialist today and take your business to the next level of success, finally completing all those projects you know you want to do.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!