I’m pretty good about paying attention to changes on social media, and even keeping up with some of the little, behind the scenes, things some of the social media platforms do.
However, as diligent as I try to be, a couple of very small changes to two of my favorite platforms completely bypassed my radar. At least they did until one of my good friends and developer of the Social Warfare plugin, Dustin Stout, wrote a blog post about it and started a conversation in his Facebook group. If you don’t know what the Social Warfare plugin is, it’s the most awesomest social sharing plugin ever.
Now back to the subject at hand. The title of the blog post is “LinkedIn Quietly ditches Support for Share Counts and Nobody Noticed.”
Say what??? I totally did not notice they did that. I had to go back to my blog and look. Sure enough. There were no LinkedIn share counts being displayed on my most recent blog posts.[clickToTweet tweet=”Should you keep your social sharing buttons if you can’t see the number of shares?” quote=”Should you keep your social sharing buttons if you can’t see the number of shares?”]
Another comment that threw me for a loop was “This comes roughly six months after Google+ dropped share counts, and about two and a half years since Twitter stopped supporting tweet counts.” Now, I knew Twitter had stopped supporting tweet counts way back when, but Social Warfare came up with a workaround so we could get them back. But Google+? Six months? Smack my hand with a ruler … I totally missed that one too.
For some of the heavy hitters and companies who write for big media outlets like Huffington Post, Social Media Today, Forbes, etc., this could impact them a lot more than it does me … as the bigger companies want to see social media proof when bringing in new writers and authors. But for me, and most small business owners like me, it’s annoying. Yes. But it’s not detrimental to our businesses.
So the question was, and is … do we remove the share buttons for Google+ and LinkedIn since they no longer show our social share counts? My answer is … of course not! While it’s good to show social proof – others see the shares, which encourages them to share too, using social sharing buttons is a way to make it super easy for your readers to share your content. My response was to go into the back end of Social Warfare and turn off the “show social share count” feature, but continue to have both the button for Google+ and LinkedIn on my site so people would continue to share my content on the two platforms. Now one of the things I love about Social Warfare, is I won’t lose any of my data in the back end. I’ll be able to see what my total shares are for each post on Twitter, Facebook, and Pinterest.
So it’s really up to you regarding the fate of your LinkedIn and Google+ sharing buttons. You can remove them, just remove the feature to show your share counts … whatever. It’s your choice.
On the other hand, if you aren’t making it super easy for your readers to share your content with others, and don’t have a social sharing option, why not? You really should be using a social sharing plugin if you want others to be able to share your content and get it in front of more people. If you are – great! But if you’re not, I encourage you to check out the Social Warfare plugin. It’s the best.
I’d love to hear your comments about these sneaky little changes.
PS: And yes, the link to Social Warfare is an affiliate link, and I get $$ if someone purchases the plugin using the link. But I DO love the plugin, and that’s why I share it. There … I’ve met the legal requirements of disclosure!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!