Content creation and curation (sharing) is well-known as a great way to market your business’ message and drive traffic to your website. Effective places to submit your content includes ezines/newsletters, your blog, guest blog posts and sites like BizSugar, Tribrr, AllTop and other popular syndication sites. However, another very well-known content-sharing source offers a well-received feature for users, which makes this platform an even more effective place to share your business savvy.
Enter LinkedIn Pulse! The LinkedIn publishing platform (also known as long posts) has been a successful source of sharing content for speakers and coaches since February of 2014. This publishing platform gives users a powerful new way to build their professional brand, and when a member publishes a post on LinkedIn, their original content becomes part of their professional profile. This blog-post-like content is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.[clickToTweet tweet=”The LinkedIn publishing platform gives users a powerful new way to build their professional brand.” quote=”The LinkedIn publishing platform gives users a powerful new way to build their professional brand.”]
Users of the publishers platform will now have the added benefit of analytics, and these new statistics will offer users valuable information like demographic in industries, job titles and top traffic sources. Using this new data for the content you post will be exceptionally helpful in making LinkedIn’s publishing platform an even more empowered marketing tool for attracting new clients.
Here are a couple of related blog posts you might be interested in:
Follow us on LinkedIn to see how we are using their publishing platform to share our content!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!