Content creation and curation (sharing) is well-known as a great way to market your business’ message and drive traffic to your website. Effective places to submit your content includes ezines/newsletters, your blog, guest blog posts and sites like BizSugar, Tribrr, AllTop and other popular syndication sites. However, another very well-known content-sharing source offers a well-received feature for users, which makes this platform an even more effective place to share your business savvy.
Enter LinkedIn Pulse! The LinkedIn publishing platform (also known as long posts) has been a successful source of sharing content for speakers and coaches since February of 2014. This publishing platform gives users a powerful new way to build their professional brand, and when a member publishes a post on LinkedIn, their original content becomes part of their professional profile. This blog-post-like content is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.The LinkedIn publishing platform gives users a powerful new way to build their professional brand.Click To Tweet
Users of the publishers platform will now have the added benefit of analytics, and these new statistics will offer users valuable information like demographic in industries, job titles and top traffic sources. Using this new data for the content you post will be exceptionally helpful in making LinkedIn’s publishing platform an even more empowered marketing tool for attracting new clients.
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