You peer at your marketing plan, wracking your brain for some new and innovative ideas. What are some effective tactics you can employ to promote your business and gain some publicity? Maybe something you’ve never done, or simply haven’t done in a long time.
If you’re looking to build your offline marketing and crave some fresh ideas, there are unique strategies that can work for you. Like any marketing strategy, online or off, it’s important to identify goals, plan your approach, and measure results. Here are three uncommon, but potentially effective, offline marketing strategies.
To sponsor something is to support an event, activity, person or organization financially or through the provision of products or services. Your community likely has many sponsorship opportunities in the form of sporting events, charity events, festivals and fundraising galas. Though an effective and great way to build credibility and promote your business, throwing your hat into the sponsorship ring also comes with some responsibility. Various organizations have different requirements for sponsorship, and also different levels of need. Some will be open to your name being put on uniforms or banners while others may require a bigger commitment of your time and money.
Sponsorship is a kind of networking anyone can accomplish, and it’s not as hard as many industry experts make it out to be. But it does involve some planning and a little footwork on your part to find sponsorship opportunities that are a good fit for your business.
Volunteerism is not only fulfilling and satisfying, it is a great way to meet and network with new people. Is there a cause that’s close to your heart? Is there a local event that may attract your ideal client? Or perhaps there’s a community program that just needs your help. There are many ways to turn your good deeds into marketing opportunities as well. Your charity work can involve physical time and help, or the donation of your products or services for an event. You can also host a charity event to help bring attention to the cause; and when you contribute to an event, you’ll bring awareness to your business in several key ways.
Another benefit is that most charities recognize their donors publicly. You may be able to advertise your business through their publications and marketing materials. You can also share your participation with the charity via online marketing tactics like social media and email marketing. You can bring attention to the cause and to your business.
Press and Publicity
Press releases seemingly have been around since the dawn of time, but are also sometimes a much overlooked tool of marketing. If you or your team has done something newsworthy, like winning an award or attending a national event, submit a press release to your local media outlets. Another great publicity tool is your vehicle. “Driver-tizing” involves using your vehicle as a mobile advertisement for your business by having your business logo and information professionally applied to your car side panels or windows.
There’s no end to the possible ways you can get out and market your business offline. It just takes a little imagination and some good old-fashioned follow through. You never know, sometimes doing the unusual is what works the best.
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