Look no more!
Virtual event planning and execution can be confusing and tedious if you don’t know what you’re doing or simply don’t have the time. What platform do you use and how do you set it up? How do you connect your platform to your payment processor? How many follow-up emails and reminders do you send out … and when? How and where do you promote your virtual events so you can ensure a good turnout?
There are many different options for webinar platforms; each one with their own pros and cons. And of course, then there is the cost factor. You want to choose the platform that best fits your needs AND your budget.
The next hurdle is figuring out how to integrate the system with your email marketing platform and your payment processor. Some are super easy and integrate easily with both. Some take a bit more work. Some of the webinar platforms have a reminder system built in so reminder emails are sent out to each registrant automatically, with a thank you email to complete the process. Other platforms are integrated with your email marketing platform, which requires you to set up an autoresponder series of reminder emails. A typical set-up might be an email after registration, a week before, the day before and then an hour before the event. With other less complicated platforms (like Zoom.us or Join.me), you simply set up your autoresponder series and include a link to your event.
There are lots of moving parts involved in doing a webinar. You COULD do it all yourself. Or not...Click To Tweet
But that’s not all … there is the event itself and then the followup. Sheesh!
So as you can see, it’s not just about coming up with the content and presenting it. There are lots of moving parts to handle when doing a webinar. You can choose to do it all yourself, or not.
Having an experienced Virtual Event Specialist on your team will take the confusion and tedium out of the process so you can concentrate on the content and presentation. Leave all of the behind the scenes details to your marketing support specialist. Don’t have a marketing support specialist? We do virtual events!
Contact us to schedule your complimentary 20 minute consult to see if we are a good fit, and how we can help you sail through your next virtual event.
Also published on Medium.
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