Yes, I am aging myself here, but when I started my business (back then it was called Fastype), there was really no publicly accessible Internet to speak of. Let alone social media or e-marketing. So, I would market the same way everyone else did in those days of the early 1990’s—print, direct mail, a hope and a prayer.
Technology has changed everything. It has changed the way we serve our clients, the way we deliver our services, and the way we market our services.
Regardless of your particular business or industry, I am almost certain my favorite marketing tactics of 2015 can and will help attract business for you in the coming year if you implement them.
In no particular order, my best marketing tactics of 2015 include:
Blogging. Writing regular articles and publishing them to my blog on a consistent basis has been key for me. And the cool thing is, as you’ll see as you continue reading this list, these articles provide the foundation for almost all of my additional marketing tactics.
LinkedIn. This year I’ve put a lot more effort into building time into my daily operations to post and interact over on LinkedIn. This has been an excellent use of my time. LinkedIn is brimming with members of my target audience, and posting regular updates as well as publishing my blog content on LinkedIn Pulse is ensuring it’s seen by the kind of folks I want to do business with.
Graphic quotes. Have you been noticing my pretty little quote boxes? Creating attractive call outs with my brand has increased my online visibility exponentially. Not everyone will click on a blog post, but if it comes with a noteworthy quote in a bold graphic? That’s different. We’re programmed to click on things like that when they pique our interest. (If you do post quotes like this, don’t forget to add your URL to the graphic so it’s branded by your company in case it goes viral!)Brand your graphic quotes with your URL or logo for better marketing reach!Click To Tweet
Special report revamp. I invested some time and money this past year into doing a bit of a makeover on my free report. I wanted to increase the size of my newsletter list and broaden the appeal of my free download. So, I worked with a writer to help me tweak a few things, gave it a new name and a new visual treatment, which resulted in more exposure and more people opting in to my list.
Marketing & productivity tips. Every Friday, I send out a quick tip about cool plugins, apps or other marketing and productivity resources and information to my newsletter list. This has been a very successful tactic for me for a couple of reasons. First of all, I’ve learned that newsletters aren’t always well-read even if they are well-written, because folks just aren’t into receiving lengthy bits of content in their email inbox anymore. We’re all inundated with stuff these days! But, a quick tip that anyone can implement into their business easily? That’s a different story. They are easy for me to write and easy for the reader to digest. After several years of sending out a longer, more complicated newsletter on a monthly basis – with little or no response, I’ve loved the responses I get from subscribers each week after my tip hits their inbox.
Do you have a favorite marketing tactic that brought you success this year? Tell me about it in a comment below. I’d love to hear about your own successes!