Yes, I am aging myself here, but when I started my business (back then it was called Fastype), there was really no publicly accessible Internet to speak of. Let alone social media or digital marketing. So, I would market the same way everyone else did in those days of the early 1990’s—print, direct mail, a hope and a prayer.
Technology has changed everything. It has changed the way we serve our clients, the way we deliver our services, and the way we market our services.
Regardless of your particular business or industry, I am almost certain my favorite marketing tactics in this digital marketing age can, and will help, attract business for you in the coming year if you implement them.
In no particular order, my best marketing tactics of 2018 (and currently) include:
Blogging. Writing regular articles and publishing them to my blog on a consistent basis has been key for me. And the cool thing is, you’ll see as you continue reading this list, these articles provide the foundation for almost all of my additional marketing tactics.
LinkedIn. I have been consistently putting a lot more effort into building time into my daily operations to post and interact over on LinkedIn. This has been an excellent use of my time. LinkedIn is brimming with members of my target audience, and posting regular updates as well as publishing my blog content on LinkedIn Pulse is ensuring it’s seen by the kind of folks I want to do business with. And as a bonus, articles published on LinkedIn Pulse are not restricted to being seen by your contacts, but are shown to the public … everyone on LinkedIn, so you get even more exposure!
Graphic quotes. Have you been noticing my pretty little quote boxes? Creating attractive call outs with my brand has increased my online visibility exponentially. Not everyone will click on a blog post, but if it comes with a noteworthy quote in a bold graphic? That’s different. We’re programmed to click on things like that when they pique our interest. If you do post quotes like this, make sure you use consistent visual branding, so people will learn to recognize it immediately.
Free reports and opt-ins. I also take time to regularly update my free report. I wanted to increase the size of my newsletter list and broaden the appeal of my free download. Initially, I worked with a writer to help me tweak a few things, gave it a new name and a completely new look, which resulted in more exposure and more people opting in to my list. Now all I have to do is make sure the content is current and everything is up-to-date.Brand your graphic quotes with your logo for better visibility and marketing reach!
Marketing & productivity tips. Every other Friday, I send out a quick tip about cool plugins, apps or other marketing and productivity resources and information to my newsletter list. This has been a very successful tactic for me for a couple reasons. Mainly, because I’ve learned newsletters aren’t always well-read even if they are well-written, because folks just aren’t into receiving lengthy bits of content in their email inbox anymore. We’re all inundated with stuff these days! But, a quick tip anyone can implement into their business easily? That’s a different story. They’re easy for me to write and easy for the reader to digest. After several years of sending out a longer, more complicated newsletter on a monthly basis – with little or no response, I’ve loved the responses I get from subscribers after my tip hits their inbox. I’ve been doing this for about 3 years now, and it’s still a success!
Do you have a favorite marketing tactic that brought you success this year? Tell me about it in a comment below. I’d love to hear about your own successes!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!