It’s been a while since I’ve shared any major updates or upgrades to Facebook, but recently, a group of new changes have bubbled to the surface. And these changes are less on the “irritating” and more on the “helpful” side.
The first is the addition of Call-to-Action (CTA) Buttons for FB Pages. You may have already noticed some top marketers popping up in your news feed with these new buttons already in play. The new CTA buttons are being seen under the link title, and within the description of their update.
These new options include adding CTAs like:
– Book Now
– Contact Us
– Use App
– Play Game
– Shop Now
– Sign Up
– Watch Video
The handy new buttons are included in both Facebook Ads and organic posts. The rub is that the only way to create call-to-action buttons is within Power Editor, and not within the normal posting on your Facebook Page or the regular Facebook Ad mainframe. This is a bummer for those not well versed in Power Editor, but a huge advantage for increased click-throughs if you have someone on your team who is. We all know the power of a good ol’ Call-to-Action when it comes to any product or service you are marketing, so I have high hopes for this new upgrade.
New Options for Interest Targeting
I have to admit, Interest Targeting on Facebook has been something I could never quite get my head around. Luckily Facebook has now made it a tad easier. In a nutshell, Interest Targeting allows you to get specific information in front of the connections/Likers that may have the most interest in it. Thanks to the fact that Facebook knows a ton about anyone who has an account (hobbies, jobs, your groups, apps you use, where you went to school etc.), and they use this info to be able to laser in on the specific interests of your Likers.
With Interest Targeting users can now target organic Page posts by interest instead of via Facebook Ads. In the past, the only way Page owners could target their posts was by just a handful of factors like age, gender, language and location. With the new enhanced Interest Targeting, users can choose from a wide array of generic interests and specific pages your fans also like. This new upgrade is potentially a handy tool for anyone looking to increase their organic reach and engagement via these isolated segments of their fan base. In light of this new change, marketing and social media guru Mari Smith reminds Facebook users that, “The interests you target are only as good as which Pages your fans have liked. Fan’s interaction with your Page and posts is what typically governs whether they see your content or not.” She also shared that the new Interest Targeting won’t mean you’ll reach 100% of that subset, but it will help give you an edge over the competition.
The Ability to Put an END Date on an Update.
This new option is handy for any update that is time sensitive like special offers, upcoming events and giveaways. Being able to tell Facebook when to “end” your update in the news feed finally helps avoid confusion for Likers who find old information on events, sales or contests that have long since ended.
As long as Facebook Page users have enabled “Targeting and Privacy setting” in their Page Admin Settings (it’s the third item down under “General”) they should be able to utilize this new option.