People like variety. At least I do. And you know the old saying … “Variety is the spice of life.” A great way to spice things up for your target audience is to offer them a variety of ways to consume your content. Blog posts, video, audio, podcasts, reports and eBooks are a great way to offer up fresh content to your audience.
Offering your content in a variety of ways doesn’t necessarily mean you have to create more content. You can always create more, but you can also repurpose existing content in more than one format.
Of course you can write special reports and white papers, but you can also turn podcasts into blog posts or vice versa; or take portions of video and turn them into blog posts. Since some people prefer listening over reading, you can also consider doing an audio version of your blog posts and upload them to a service like SoundCloud. I’ve been repurposing the audio from my Blab shows on SoundCloud. You can check them out here!
Another way to re-use or repurpose existing content is to take past blog posts or newsletter articles and turn them into an eBook, or a series of eBooks. And of course, I would be remiss if I didn’t show you how super easy it is to turn blog posts in to eBooks using Beacon! In fact, I wrote a blog post about just that 😉
With all of the short-form video options out there, why not grab little nuggets from your blog posts or newsletter articles and record 15 second videos for Facebook and Instagram. They are short and sweet, but provide yet another way to consume your content. Or, now that Facebook Live is on the scene, why not take the content of an existing blog post or newsletter and present it to your audience in video form?Grab nuggets from existing content and record 15 second videos for Facebook and Instagram. Click To Tweet
These are just a few of the different ways I can think of to share or reshare content. Are there any other ways you can think of? If not, what one way that I’ve mentioned above can you implement in your marketing strategy in order to give your audience a little more variety? Pick just one, try it, and then let me know what you’ve done and how it worked.
Also published on Medium.