By Terry Green
If you incorporate key viral traits into your video, your target audience will spread it online via email, Stumbleupon, Digg, Delicious, Facebook, Twitter and the plentiful other share options posted on personal blogs and company websites.
One of the most important key qualities that your viral video must have is an acceptable length. All the net is atwitter with bite-sized content that leaves the reader/viewer/visitor eager for more. Your viral video is there to get the word out and not necessarily to broadcast all of the information associated with your organization, service or product. A viral video creates awareness of your brand. Leave the informational part to links – to your website or blog -where the viewer can follow up. By keeping your video on point and under three minutes, you’ll greatly increase your chances of hooking an endless stream of viewers.
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