We all know that marketing done right is amazing. Done wrong, not so much. That is why it is so important to build your business on trust and the value you offer. You build that trust with your clients by not taking advantage of them and always providing value. Value in the services you provide, value in the marketing you do, and value in going over and above what’s expected each and every time.
Growing a business depends largely on repeat business. Repeat customers are familiar, profitable, and most importantly, dependable. You can depend on them to keep supplying you with work and also to keep spreading good recommendations about you. That’s the building block to business success.
Here are ways to make sure you always provide value and always continue to build trust with your clients:
Permission Marketing – Coined by marketing guru Seth Godin, permission marketing means marketing to your customers who have given you permission to do so. By having the audience’s permission they are saying, “Yes I want to know more. Please continue to talk to me and tell me more about what you do and what you have to offer.” These are the clients that enjoy hearing from you and when you have something new to share, they listen. Most importantly, permission marketing allows you to avoid having your marketing considered spam.
Avoid Spam at All Costs – Everyone hates spam, yet so many continue to do it. STOP it already! Spam is annoying and when someone considers you a “spammer” it is next to impossible to convince them otherwise. Spam is much more than just sending out too many emails or unsolicited emails. Spam can include updating your Twitter and Facebook ten times a day with your upcoming event, or following up too much from a potential client request. You know your clients and target audience best, so you should know the right formula for connecting with them. So go ahead and connect with them as much as you feel is appropriate to avoid being labeled a spammer.
When your email marketing is permission-based, you build a relationship that will last for as long as you continue to offer value.
Always Add Value – Always provide value in everything you do. Whether it is in the tips and advice you provide through email or the follow-up to a request for more information, it’s all in what you give back that will keep them engaged. You want your audience to get that “ah ha” feeling when they read something you send. That sticks with them and they are eager to get more from you in the future.
The value you add to your clients is something that needs to be constantly readdressed. It’s important to rethink and redefine your value on a regular basis. Make sure you know where your business strengths lie and where you offer the most value. As a speaker or coach, that value is most often associated with speaking in front of an audience or the tips in the newsletters or teleseminars you host. Continue to always grow and learn as much as you can, so you too can continue to offer value and up-to-date information.
Marketing is about building trust, and permission marketing is the primary basis for developing that trust. By following these simple tips, your clients and potential clients will not only respect what you do, but value the brand you create. And remember, you are never alone in your journey. Hire experts to help you create the message you want to be known for.
Terry L. Green, is the President of BizEase Support Solutions and with a team of qualified online support specialists, provides seamless online marketing implementation, technology and administrative support solutions to speakers and business coaches worldwide. Visit http://www.bizeasesupport.com to find out how partnering with BizEase can help you grow your business, have more time, and make more money. Article is free to be reprinted as long as bio remains.
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