I’ve been taking a Visibility challenge with Denise Wakeman over the past several months, so I’ve been looking at more and more ways to get visibility for my blog, social media, website, and overall content. One quest has also been to grow my newsletter list, which most of you know, can be tricky at times.
In a previous tip I wrote about Social Warfare, a fabulous plugin with lighting fast social sharing buttons to make it easy for my readers to share my blog posts.
Well what about my weekly tips newsletter? How can I get people to share that? Ta da … MailChimp!
The more I use MailChimp, the more I love it – especially the drag and drop newsletter builder. Imagine my delight to find there were not only built in social media buttons so people can follow you on your various social media platforms, but there are built-in sharing buttons as well!
No, it’s not the Social Warfare plugin with all of the built-in bells and whistles, but it is an excellent way to get your readers to share your content and hopefully get more subscribers.Add Social Media Sharing icons to your ezine template to make it easy for your readers to share your content!Click To Tweet
You have the option to add share buttons for Facebook, Twitter, Pinterest, LinkedIn, Forward to a Friend, Google+ and Read Later. You also have the option to customize them a bit by adding borders, changing icons and changing colors. Here are just two of the options for size, shape and color.
Just remember social sharing buttons need an image to share, so you’ll need to make sure you have at least one graphic big enough to meet social media sharing standards or the buttons will pick up the next best thing. In my case, it was my newsletter header. Not good! The header for my newsletter didn’t fit any of the social media standards because it is long and thin, and didn’t look good at all, so I had to add a graphic that would always override the header. If you typically include graphics in your newsletter, you should be fine. Since I don’t, I had to add a graphic to the template that would override the banner graphic. Just make sure you test the buttons to see how it looks when sharing on each platform.
If you are using MailChimp and haven’t added any social sharing buttons to your newsletter yet … try it, you might like it! If you’re using something other than MailChimp to send out your newsletters, you might want to check with them and see if they have a similar option.