Most of us have business cards. And most of us hand them out at networking events. We hand them directly to people we meet and we put them in fish bowls and boxes to register for prizes. And we all (hopefully) know the true purpose of having people drop their business cards in the bowls and boxes to register for prizes. It’s to get everyone’s contact information so we can stay in contact with them after the event, and most likely add them to our list so we can communicate with them on a regular basis.
However, I’m starting to wonder if business owners really understand the true purpose of a business card, and how valuable it can be to them when handing their card to someone else, or putting their cards in the bowls and boxes. Not only does it benefit the person receiving the card, it provides (or should provide) all of the information someone might need to find out more about THEM, and hopefully drive the recipient back to their website for more information.
So imagine may surprise when I returned recently from a rather large event for coaches … and discovered that there were an alarming number of business cards without a website URL on them, and sometimes without an email address. Almost all of them had their names, titles, business names and phone numbers. Some even had mailing addresses, which is all fine and good. But not to have a URL pointing back to their website? Shocking to me, because how else are they going to find out more about you? Now granted, I was able to do a little digging and figure out the website URL if the business card had a branded email address (you know, like [email protected]), but to further complicate things, some of them had 3rd party email addresses like @hotmail.com, @yahoo.com, @gmail.com – not good!Does your business card effectively promote your business? Or is it an expensive bookmark?Click To Tweet
I posed a question on Facebook, expressing my confusion about why business professionals would omit such important information, and asking the all important “why?” The post generated a lot of comments, and resulted in the following Facebook Live post!
After you watch the video, I’d love it if you’d take a look at your business card and see if you are providing everything someone would need to find out more about you and hopefully drive them back to your website! Then leave a comment below and let me know if your business card is effectively accomplishing its purpose, or if it is just an expensive bookmark!