I did something the other day I really didn’t want to do. And, as it turns out, nobody died! The sky didn’t fall on my head and the earth *gasp* didn’t drop out from under me.
What is this thing I was dreading so much?
Taking a video of myself and posting it online. That’s right. I posted a video of little ole’ me on Facebook and Instagram.
Using video to market their business is something I tell clients to do all the time; and often, my kind suggestion is met with a great big wall of resistance. “Terry, you’re out of your mind if you think I’m going to record myself on video and put it out there for people to see!”
And, I scold the client and remind them that nobody is out there criticizing them, and it’s for the good of the business.
But, here I’ve been going along marketing my own business just about every which way BUT video. I’ve done two very short videos (less than 15 sec each) in an attempt to start doing more video, but that didn’t last long at all. Then along came a Social Media Challenge called #16SocialPosts. For 16 days we were challenged to post something to our various social media platforms, based on the topic of the day. For the most part they’ve been really easy topics; “behind the scenes,” “what is your why,” “what’s in your cup,” “a fill in the blank post” … things like that. However, day 10 was “create and share a biz video.” Uh-oh! Yep … video! So, in my commitment to go through all 16 days of the challenge, I decide to practice what I preach and record another, albeit short, video. Totally out of my comfort zone … above and beyond, but I did it.
The main point to this blog post is there’s a good chance you’re uncomfortable with putting yourself out there in some capacity too. It might be that you don’t feel you’re a strong writer so you don’t want to blog. Maybe you have a hearing the sound of your recorded voice makes you shiver and shake – which prevents you from starting a podcast. Maybe you’re an introvert and don’t want to go out there and meet people in networking situations. Maybe you’re dead set against using Facebook so you haven’t even bothered to set up a Fan Page.
But guess what? The world is changing, my friend. For every marketing tactic that is too far outside your comfort zone for you to explore, there are a hundred other businesses willing to do it. And if it’s someone else’s videos your potential clients are watching, guess what? You don’t exist to them. If it’s your competitor that your dream client meets at that business networking event, well, that’s a big loss for you. And all it takes is just being comfortable with not being comfortable.
Get out of your comfort zone...if your competitor is doing video and you're not, it's your loss.Click To Tweet
Let me remind you here, though, that this doesn’t mean you should do anything against your personal ethics and morals. You’ve got to use your own judgment there. But for the regular kind of stuff you see other businesses being successful with (with video as a prime example) go ahead and claw your way out of your comfort zone. I can tell you for a fact that it won’t be as bad as you think.
Like I say in my video, just smile and do it. You’ll be glad you did!