List-building is something that is always top-of-mind for us as small business owners. A good list can be the life-blood of speakers and coaches. We try our best to entice people to give up that coveted email address by offering a free taste or free something or other that will provide value and benefit to our target market, through sign-up and opt-in boxes, landing pages, and pop-ups.
But as time marches on, it does appear that more and more readers are ignoring the many requests to opt-in. It’s like they’ve become immune to the standard tactics used to gather names and email addresses.
If sign-up forms and opt-ins on your sidebar just aren’t producing like they used to, it may be time to make a change; and that’s where this handy (and free) WordPress plugin comes into play. Insert Post Ads allows users to add sign-up or opt-in boxes right in the heart of their blog post or web content. That is … right in front of your reader’s faces![clickToTweet tweet=”Increase your opt-ins with effectively placed opt-in boxes.” quote=”Increase your opt-ins with effectively placed opt-in boxes.”]
Since content ads get the best click-through rate, this plugin lets users add code for Google AdSense and CTA ads, but it is also effective to place an opt-in box in strategic places, like the bottom or middle of your blog post. Or even smack dab in the middle of a page. Users can use the plugin settings to indicate their layout style as well as how many paragraphs down on the page or post they’d like their sign-up box to appear. It’s an innovative, yet simple way to catch the attention of readers, and can help to increase the chances of your reader taking action. Having a great freebie and content to entice readers to opt-in is always one of your top priorities when considering your opt-in strategy. However, where you place your form can have a huge impact on results as well.
If you need help creating your freebie or “free taste,” or putting together an opt-in strategy to grow your list, contact us to schedule a complimentary 20 minute consult to see how we can help!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!