List-building is something that is always top-of-mind for us as small business owners. A good list can be the life-blood of speakers and coaches. We try our best to entice people to give up that coveted email address by offering a free taste or free something or other that will provide value and benefit to our target market, through sign-up and opt-in boxes, landing pages, and pop-ups.
But as time marches on, it does appear that more and more readers are ignoring the many requests to opt-in. It’s like they’ve become immune to the standard tactics used to gather names and email addresses.
If sign-up forms and opt-ins on your sidebar just aren’t producing like they used to, it may be time to make a change; and that’s where this handy (and free) WordPress plugin comes into play. Insert Post Ads allows users to add sign-up or opt-in boxes right in the heart of their blog post or web content. That is … right in front of your reader’s faces!Increase your opt-ins with effectively placed opt-in boxes.Click To Tweet
Since content ads get the best click-through rate, this plugin lets users add code for Google AdSense and CTA ads, but it is also effective to place an opt-in box in strategic places, like the bottom or middle of your blog post. Or even smack dab in the middle of a page. Users can use the plugin settings to indicate their layout style as well as how many paragraphs down on the page or post they’d like their sign-up box to appear. It’s an innovative, yet simple way to catch the attention of readers, and can help to increase the chances of your reader taking action. Having a great freebie and content to entice readers to opt-in is always one of your top priorities when considering your opt-in strategy. However, where you place your form can have a huge impact on results as well.
If you need help creating your freebie or “free taste,” or putting together an opt-in strategy to grow your list, contact us to schedule a complimentary 20 minute consult to see how we can help!