I’m wondering … when you Google your name, what comes up? What are you leaving as a digital footprint?
If you’re a speaker or a coach, I suspect you might have a LinkedIn profile or website coming up pretty high in the search results. There might be a Twitter feed and/or a Facebook Page. There might also be a few random articles, or an old book or info product you once had for sale? Perhaps even a neglected old blog, or a few directories for groups you were once a member, but are no longer active?
When people are searching for you online, are they getting the impression you’re on top of your social game? Or is your digital footprint leading them on a wild goose chase?
I suggest you take some time to Google yourself and seriously consider what comes up. Go through the links to see where people looking for you are being led.
While your digital footprint is comprised of the content others post, and share, with you and about you, it is also made up of the content YOU create, post and share.
Is your brand consistent? Are your messages consistent? Are there old websites that need to be taken down?
Is your LinkedIn profile up to date? Is it connected with your current, active blog? Are you regularly posting fresh content?Does your digital footprint lead visitors on a wild goose chase?Click To Tweet
Look at yourself through the eyes of a potential client and take note of what they’ll be thinking of you as they poke around for information.
This might be a good exercise to ask someone else to do, so you’re getting a different perspective. Besides, your web browser might be delivering different results to you than it would to a friend or colleague in another part of the world.
Once you see where you’re appearing weak, and where you’re appearing strong, revise your marketing plan to reflect this. You might want to spiff up your LinkedIn profile a bit. Maybe you haven’t intentionally shared it with others since 2008, but it’s the top hit when you’re being searched. That’s a good indication it’s time for an update. Does an old Instagram account that’s bare and outdated pop up? If yes, then it’s probably time to make a choice to either get busy updating it or take it down.
Make sure all your bios are fresh, and accurate. If you’ve added any new feathers to your cap, let your audience know. I don’t advise turning them into a brag-fest all about you, you, and more you; but tooting your own horn about achievements and things that can, and will, benefit your ideal client is a good thing.
Your online presence should be providing prospective clients with a straight path to your call to action. That digital footprint of yours is so powerful, you really should make a point of tracking it, finding where it’s leading people, and making changes as needed.
This exercise should be a core focus of your ongoing marketing efforts. It is also something an online marketing specialist could be taking care of for you if you don’t have the bandwidth to do it yourself.
Google yourself. And when you do, I’d love it if you’d come back and leave a comment about what you found.
Also published on Medium.