Is your content getting the most bang for its buck?

Publishing good, relevant content is simply a basic requirement for doing business online in this day and age. But I don’t have to tell you that, now, do I? All of my clients seem to know how important it is to have lots of good content. The problem is few of them are able to produce the amount that’s needed.

How are you doing with the development of those newsletters, blog posts, and social media updates you need to be creating to help grow your business?

I know, I know. Who has the time? And good copywriters cost money.

But the plain and simple truth is that as a coach or speaker, you need to be putting out a steady stream of great content in order to increase visibility, and differentiate you from your competitors. And, guess what? Your strongest competitors are most likely investing in copywriting.

I hear you when you say you don’t have the time to write blog posts all day, but I bet you do have time to write one or two great pieces every month, don’t you? So why don’t you go ahead and do that, and repurpose those articles?

Every Word Counts! Write. Repurpose. Repeat.

For example, let’s say you write a newsletter article. Great. Now expand upon it and create a blog post out of it. Or write a blog post explaining why you wrote the article. Perfect.

Then chop that article up and use it to create posts and updates for your social media channels throughout the month (something we’ve talked about before). That gives you all kinds of bang for your buck.

And guess what? If you write enough fantastic articles, why not put them together to form an info product? Then you can sell that or use it as an opt-in so people will sign up for your list!

Same theory works the other way, too. If you have an info product kicking around somewhere, repurpose it and make a series of blog posts out of it.

Just because you’ve written something (or had something written for hire) doesn’t mean you can only use it once. Recycle your content as much as you can.

Content (good content) is so important. I can’t stress it enough. It will help your Google rank, your social media channels, and it will help attract the right people to your services. I believe so firmly in well-written content that I’ve added a copywriter to our team to help our clients stay on top of their content needs. She will probably even help me come up with some new ways of using this very article!

What is YOUR biggest challenge when it comes to curating good content? If you need help repurposing your content, just let us know!