We all want people to comment on our blogs. More blog comments = more exposure. More exposure = more visibility. Move visibility = ? Yep … more visibility = more clients!
So all things considered; if more blog comments eventually lead to more clients, then participating in a blogging group or a blogging challenge where each member comments on the other’s blog posts is a good thing. Right?
Maybe yes. Maybe no.
Tit for Tat Blog Comments. Are they worth it?
Yes, participation in an event like this will guarantee a few more comments on your posts – for the duration of the event. But is it worth it? I’ve participated in both types of events. One was a blogging group on Facebook with quite a few bloggers. There were rules. After posting a link to your first post in the group, you had to comment on 5 posts before you could post the next one. There were quite a few posts to choose from, but not always 5 I was interested in reading, or 5 I felt I could intelligently comment about. Plus, the group wasn’t attracting the types of businesses to my website I was interested in attracting. So I dropped the group. The second and most recent was a 29 day blogging challenge. I rather enjoyed that one, but there were fewer people who consistently participated, and only 2 or 3 posts each day I was interested in and could comment on. Once the challenge stopped. The blog comments stopped.
So, based on my experiences with both of these types of events, here are what I think are the pros and cons of blog commenting reciprocity.
- Commenting on someone else’s blog provides a back-link to your website.
- Commenting on someone else’s blog provides more exposure.
- You have more eyes reading your content, which could potentially lead to someone interested in your products or services.
- If you have sharing buttons on your blog, chances are someone might actually share your post on one of their social media channels.
- The people in your group or challenge may not be anything close to your target market … and may actually write about topics that are of absolutely no interest to you (and vice versa).
- The back-link created when you comment on someone else’s blog can have a negative impact on your SEO if the other person’s blog is ever abandoned, doesn’t provide value, or is spammy in any way.
- If you are participating in a time-based challenge, the commenting is temporary and will typically stop when the challenge is over or you leave the group.
- Sometimes challenges and groups like this generate comments of no particular value like “Great post.” “Good ideas.” “Thanks for the info,” which can often work against you rather than for you.
So, when joining a “blogging” group or participating in a challenge, make sure you weigh all of your options and make sure you’re participating for the right reasons and under the right circumstances so you get the right results.Comment on blogs with a good following, written by well-respected people about great topics.Click To Tweet
Instead, why don’t you find a few blogs with a consistent following, written by well-respected people, about topics that resonate with you and provide content you can intelligently comment about. This will increase the number of positive back-links to your website, put you in front of more people who might be interested in the services and products you offer, and when done correctly – showcase your knowledge and expertise on the subject in question.