Is there an Echo in Here? Repeating that Tweet!

There is an ongoing myth that, if a business owner repeats a tweet, an angel will lose its wings, the seas will part and baby seals will perish…

Well not really, and even if there were such a myth and it was true, there are definite advantages to re-sharing your top tweets. The fact remains that Twitter’s feed tends to move at the speed of light, and the tweet you posted at 10:45 a.m.on Tuesday will most likely be viewed by a different set of eyes if re-shared 4-6 hours later, and yet another completely different set of eyes if shared again the following day at noon. Some tweets are meant to be shared repeatedly over time … like tweets promoting an event, or a tweet inviting your followers to subscribe to your ezine; while others are better served being tweeted 1, 2 or maybe even 3 times. And, if your tweet offers value and content, it will most likely be retweeted by your followers, which will not only keep your tweet alive in the twittersphere a good while longer, but will also broaden its reach to the followers of whomever retweeted it.

Twitter’s feed moves at the speed of light, and the tweet you posted at 10:45 a.m.on Tuesday will most likely be viewed by a different set of eyes if re-shared 4-6 hours laterClick To Tweet

Depending on the number of your followers, the lifetime of a tweet is about 1-2 hours vs. 3-4 hours for a Facebook post. Obviously, the more engagement you get from your tweet the longer its lifespan. For best practices, however, don’t repeat the same tweet within 4 hours. Twice a day is probably a good rule of thumb.

According to social media guru Social Media Examiner; “It’s completely acceptable to repost content you’ve already shared; especially since things tend to get lost in those constantly shifting, ever-competing news feeds. The #ICYMI hashtag (In Case You Missed It) is a simple way to tell your audience you’re reposting something you think they should see.”

Use common sense and good judgment when composing your tweets or repeating a tweet … If you’re pushing out good content that will benefit your followers or direct them to another source that will be of benefit, then a few well-placed repeated tweets can be a good thing!