There is an ongoing myth that, if a business owner repeats a tweet, an angel will lose its wings, the seas will part and baby seals will perish…
Well not really, and even if there were such a myth and it was true, there are definite advantages to re-sharing your top tweets. The fact remains that Twitter’s feed tends to move at the speed of light, and the tweet you posted at 10:45 a.m.on Tuesday will most likely be viewed by a different set of eyes if re-shared 4-6 hours later, and yet another completely different set of eyes if shared again the following day at noon. Some tweets are meant to be shared repeatedly over time … like tweets promoting an event, or a tweet inviting your followers to subscribe to your ezine; while others are better served being tweeted 1, 2 or maybe even 3 times. And, if your tweet offers value and content, it will most likely be retweeted by your followers, which will not only keep your tweet alive in the twittersphere a good while longer, but will also broaden its reach to the followers of whomever retweeted it.
Depending on the number of your followers, the lifetime of a tweet is about 1-2 hours vs. 3-4 hours for a Facebook post. Obviously, the more engagement you get from your tweet the longer its lifespan. For best practices, however, don’t repeat the same tweet within 4 hours. Twice a day is probably a good rule of thumb.
According to social media guru Social Media Examiner; “It’s completely acceptable to repost content you’ve already shared; especially since things tend to get lost in those constantly shifting, ever-competing news feeds. The #ICYMI hashtag (In Case You Missed It) is a simple way to tell your audience you’re reposting something you think they should see.”
Use common sense and good judgment when composing your tweets or repeating a tweet … If you’re pushing out good content that will benefit your followers or direct them to another source that will be of benefit, then a few well-placed repeated tweets can be a good thing!