The calendar is about to change over to a fresh new month. September is now only hours away! Before we know it, the holidays will be here and many of us will be setting new goals and making another round of New Year’s resolutions! Which brings me to the question I have for you today: How are you doing with the goals you made for yourself and your business back in January?
So many of us ambitiously set new goals at the beginning of the year (I will include physical activity in my daily routine, I will publish a blog post every week, I will attend one networking event each month…) but how many of us actually follow through with them?
I am constantly setting new goals for my business and revisiting them on a regular basis. I’m in a competitive industry, so if I let my business get stale? Well, I won’t have a business to worry about! If I want to keep my business healthy, it’s important that I keep growing and making myself and my business better.
Why am I talking about all of this now?
Because for many folks (myself included), September is a month that symbolizes new beginnings. This likely has something to do with the association September has with kids going back to school. I have no little ones in school anymore, but as a business owner, I still embrace that feeling of change, and I look at September as a great time to set goals for the final quarter of the year.
As I make my goals for the rest of the year, I thought it would be a good time to share with you some tips about how to set SMART goals for your business. You’ve likely read about this method before, but, if you’re still struggling to meet those goals, maybe a refresher won’t hurt!
Tips for Setting SMART Goals
S is for Specific. Instead of saying you will get lots of new clients by the end of the year, give that a number. “I will sign on four new clients this month.” Or … “I will increase monthly revenue by 1%.”
M is for Measurable. Notice in the above example, I gave a timeline with “end of the year” and “monthly revenue.” These are measurables. Instead of saying, “I will fit back into a size 10 dress” try … “I will fit into a size 10 dress by February.”
A is for Attainable. Now, a goal to fit into a size 10 dress is great if you’re starting at a 14, but if you’re starting at size 22, you might need a bit more of a realistic goal. Or, if you’re starting a brand new business, you might want to set a goal of getting one new client in the next month, rather than making a goal of earning $50,000 in the next six months.[clickToTweet tweet=”Do you set SMART goals? Are they attainable?” quote=”Do you set SMART goals? Are they attainable”]
R is for Realistic. This goes hand in hand with A. You need to be realistic in what you can actually attain within a specific time period.
T is for Timely. Set a time frame to complete a specific goal and you will force yourself to meet that goal! “I will enroll in business courses at the local college” is a good goal, but a SMART goal would be “I will enroll in economics courses at the local college in September.”
Setting SMART goals naturally makes you revisit them because you should be meeting them if they are specific, measurable, attainable, realistic, and timely!
Do you set SMART goals? Let me hear your process!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!