by Jane Atkinson
Last week I tweeted this idea and it sparked a mild debate about which was more important – content or presentation style.
So let me preface this post by saying you MUST be good on stage.
Marcus Buckingham is a great example. He knew right out of the shoot how to be engaging and funny on top of great content. Because of that (a few bestsellers and being a hotty didn’t hurt) he rocketed up the fee ladder very quickly.
Like our marketing, our content also needs to be packaged in a clear, digestible format. I don’t want to leave your session feeling overwhelmed or needing a nap. But I should be able to tell someone (in 20 seconds or less) what I learned.
Content is going to be what rockets you up the fee ladder as well. Here are some things to rate your content on:
How relevant is your content to your audience? Can they use it? Apply it? Will it inspire?
Have I seen your content before? How long ago?
How can you sharpen it or spin it?
3. Unique/creative approach
How much time have you spent molding your content into something unique? Something that your audience has never seen before and reflects your personal style.
Is there high demand for your content? Who is going to pay to hear your message?
This post is meant to give you a kick in the butt to examine your content. Maybe you are in great shape, maybe you need work? Feel free to share your ideas by commenting here and on my blog: http://www.speakerlauncher.com/blog/
See you soon Wealthy Speakers!
PS: Did you know that there are nearly 3 hours of powerful content in LIVE version of the Wealthy Speaker Seminar? It’s available now to download directly to your iPhone or computer. It comes with visuals and at just $47 (no shipping required) it’s a tremendous resource! http://speakerlauncher.com/tools.html
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In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!