Why (and how) you should be using Facebook Stories for your business
Do you use the “Story” feature on your personal Facebook or Instagram account? If you haven’t posted a story of your own, perhaps you’ve watched the stories of your friends and favorite brands?
Have you ever considered using the Story feature of your business Facebook Page to promote your products and services? If not, you may want to give it a try now that it’s becoming more and more difficult for business Pages to show up in newsfeeds. (For more information about how the most recent Facebook algorithm change has affected Facebook Pages, read more here.)
Not sure what I’m talking about when I say Facebook Story?
When you look at your Facebook feed, you’ll notice some circles along the top of the page. If you tap on one of those, you’ll see the most recent “stories” (another word for update) posted by your friends and the businesses you follow. These stories are often a little glimpse into the person’s life, not seen anywhere else. And the trick is, you can only look at them one time and they are only visible for 24 hours.
You can comment on these stories, and communicate with friends, businesses, and brands in a whole new way.
As the creator of a Story, you can see who views it. And when you receive a comment or a reply to your Story, you’ll receive a message alerting you, so you can respond.
Facebook Stories are growing as a communication tool, and I’m willing to bet if your customers aren’t using Stories to connect now, they will be soon.
Not only will using Facebook Stories help you connect with clients and customers, and remain visible in their newsfeeds, but, Facebook Stories can help you increase your reach and broaden your exposure. Facebook Stories can help you stand out from your competitors and really bring your brand to life. Plus, with all the filters and special affects you can apply to your Stories, using them is just kind of fun!
So, what sort of content should you share to your Business Story?
You can play with live broadcasting, little video clips, and photos.
Your Story is where you’ll want to share behind the scenes content—the kind of thing folks can’t see any other way. Give people a sneak peek into your day, into parts of your business you don’t show anyone else. Maybe this is the giant number of emails in your inbox, a stack of books you’re signing, the backstage area of your keynote address. Be creative!Do you use the Story feature on your personal Facebook or Instagram account?Click To Tweet
Post quickie how-to videos or lead people to your website in unique ways. Maybe you could use your Facebook Story to post some amazing limited time offers! This would encourage people to pay attention to your Facebook Page, wouldn’t it?
I’d love to hear if you use Facebook Stories for your business and what sort of successes you’ve had as a result. Please share by leaving a comment!
Also published on Medium.