I may have mentioned some (or all) of these marketing tactics at one time or another, but believe the value and visibility they offer warrant repeating for today’s Monday Marketing Tip.
They are all related, in that they involve marketing on Amazon.com.
Do you have a blog? Do you have a book? Do you have a free report? Do you have eBooks? If you have any of the above, are they on Amazon?
In today’s digital world, Amazon seems to be the go-to place for just about everything. At least it seems that way to me. So, since so many people visit Amazon on a daily basis, why not take advantage of its wide reach and marketing benefits.
Let’s take your blog for example. Did you know you could list your blog as a Kindle subscription on Amazon? Amazon will typically list it for $.99 per month, so it won’t be a huge source of revenue for you, but it will give you a bit more visibility. Heck, even if no one ever subscribes to it, it still adds to your visibility. If you’re in the U.S., it’s super easy to do. (Sorry, it’s not available in Canada yet.) Check out the blog post I wrote about it. It’s so easy, you can either do it yourself, or we can do it for you.
If you’re an author, you might have your books on Amazon, but what about your eBooks? What about your free reports or other giveaways?Are you taking advantage of Amazon's prime marketing real estate?Click To Tweet
And what about an Author page? Do you have one? Is it linked to your Twitter account? And do you list your speaking engagements and other important information?
Instead of continuing to look at Amazon in the same way you’ve always looked at it, consider how you might add “Amazon” to your own marketing strategy. A very wise person once called Google the “800-pound gorilla when it comes to search engines.” She also said Amazon is the same for buyers looking to purchase.
How can YOU start taking advantage of Amazon’s marketing power. Where will you start?
Also published on Medium.