Now that the Thanksgiving holiday has passed here in the US, many business owners take it as a cue that the “holiday season” has officially begun, and start leveling out and backing off marketing their businesses, in preparation for the ensuing festivities and New Year.
Many also assume everyone else is doing the same, so it won’t matter if they aren’t as visible and diligent in their marketing practices.
Au contraire! Nothing could be farther from the truth. Rather than powering down, backing off, and losing the marketing momentum you’ve worked so hard to build, this is the perfect time to ramp up and go full steam ahead with your online marketing so you can finish 2017 with a bang and head into 2018 with gusto. (Yep, a lot of verbs and adjectives, but it’s true.) In the extremely noisy digital world we live in, why not take advantage of the lulls and marketing silence created by those who seem to disappear during this time of year, and fill that space with your awesomeness?
I’m not saying you need to continue to work your fanny off. You can still enjoy the holidays and spend time with friends and family, if you’re smart and plan ahead! This is where scheduling and scheduling calendars come in handy. Why not create your blog posts and newsletters for the last few weeks of the year, and schedule them to go out while you’re enjoying the festivities and all that comes with the holidays? Do the same with your social media posts, by using something like Hootsuite or CoSchedule or Buffer to promote those blog posts across your social media platforms while you’re out and about? And schedule all of your social media posts while you’re at it?Take advantage of the holiday sounds of marketing silence!Click To Tweet
Yes, you can still be authentic and in the moment with posts on Facebook, Twitter, Instagram, LinkedIn … wherever you are active. Because you know you won’t be able to stay off of social media altogether during the holidays 😉 … but there’s no reason you can’t continue to be your own consistent self in your marketing.
Make these last few weeks of the year count … without sacrificing time with family and friends. Take time to plan ahead, and then go forth and have some holiday fun!
Also published on Medium.