Now that the Thanksgiving holiday has passed here in the US, many business owners take it as a cue that the “holiday season” has officially begun, and start leveling out and backing off marketing their businesses, in preparation for the ensuing festivities and New Year.
Many also assume everyone else is doing the same, so it won’t matter if they aren’t as visible and diligent in their marketing practices.
Au contraire! Nothing could be farther from the truth. Rather than powering down, backing off, and losing the marketing momentum you’ve worked so hard to build, this is the perfect time to ramp up and go full steam ahead with your online marketing so you can finish 2018 with a bang and head into 2019 with gusto. (Yep, a lot of verbs and adjectives, but it’s true.) In the extremely noisy digital world we live in, why not take advantage of the lulls and marketing silence created by those who seem to disappear during this time of year, and fill that space with your awesomeness?
I’m not saying you need to continue to work your fanny off. You can still enjoy the holidays and spend time with friends and family, if you’re smart and plan ahead! This is where scheduling and scheduling calendars come in handy. Why not create your blog posts and newsletters for the last few weeks of the year, and schedule them to go out while you’re enjoying the festivities and all that comes with the holidays? Do the same with your social media posts, by using something like Hootsuite or CoSchedule or Buffer to promote those blog posts across your social media platforms while you’re out and about? And schedule all of your social media posts while you’re at it?
Yes, you can still be authentic and in the moment with posts on Facebook, Twitter, Instagram, LinkedIn … wherever you are active. Because you know you won’t be able to stay off of social media altogether during the holidays 😉 … but there’s no reason you can’t continue to be your own consistent self in your marketing.Take advantage of the holiday sounds of marketing silence!
Make these last few weeks of the year count … without sacrificing time with family and friends. Take time to plan ahead, and then go forth and have some holiday fun!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!