When you’re trying to pump out blog posts with great content on a consistent basis, you can sometimes get caught up in the shuffle and end up scrunched over your computer in the middle of the night before the post is due trying to come up with a topic that works. Or, you might duplicate a topic you’ve just covered a couple of weeks ago; or worse yet … completely forget to write the post and end up with a big goose egg when you look at your blog the next morning. We’ve all been there … at least I have, and it’s not fun. So what do we do?
One of the things that works for me is to use an editorial calendar to plot out my content and keep myself on track. There are several different kinds of editorial calendars, but I’ll just highlight 3 of them here.
WordPress Editorial Calendar: This is one I’ve used in the past, and still have on hand for a quick glance to see what posts are scheduled and if I have any holes in my schedule. It’s not as fancy or as detailed as some of the others, but it does what I need it to do. It’s a handy little WP plugin that comes in the form of a calendar and is accessible under “posts” in the sidebar when in Admin mode. You can open up the calendar and see your posts at a glance. It provides a complete overview of your blog, past, present and what’s been scheduled for the future. You can drag and drop your posts if you need to change the publish date, and you can edit them directly from the calendar with the Quick-edit feature, AND there is even a new drafts drawer so you can manage your drafts.
HubSpot Editorial Calendar: HubSpot’s editorial calendar is a downloadable Excel template that makes you think ahead and actually plan your posts. There is column for Author/Due Date/Publish Date, and then columns for topic/title, details, keywords, etc, with a section for each day of the week. This is especially good when you’re trying to plot out your blogging schedule for the next quarter.
Depending on your needs, either one of the above is quite helpful. If your team is really involved in writing or posting your content, you might even consider using both editorial calendars. Plan and work through all the details of your content with the HubSpot calendar, and keep track of what’s posted and scheduled using the WP Editorial calendar. It’s all about coming up with a system that works best for you.Use an editorial calendar to plan out and schedule your blog content.Click To Tweet
I can’t go away without mentioning my absolute favorite editorial calendar of choice, however. It’s none other than the calendar that powers CoSchedule. The easiest way I know of to tell you about all of the great features of the calendar (and CoSchedule in general) is to direct you to the blog post I wrote about it. You can read it here.
Do you use an editorial calendar? What do you use and how does it help?
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!
Also published on Medium.