This morning I was thinking about how challenging it can be to come up with a tip for my Monday Marketing blog post every week. Then I thought … blogging … challenge … oh yeah! I’ve been hosting a blogging challenge for the past week.
Here’s where you say … oh my gosh, not more about the challenge!
To which I respond, yes … but not more about the challenge because I’m trying to get you to join us (we’re already half way through the 10 days). More about the challenge because doing free challenges and other similar events are great ways to market your business and get new people into your marketing funnel.
You’re not giving away the farm when you host a free event. But you are giving participants an opportunity to get to know you (remember, when everything is said and done, you are your business), learn more about what you do from an experiential perspective, and hopefully … gain enough value and benefit that they remember you when they need a specific product or service you offer.
Another great thing about offering free challenges and events like this is that others are more than happy to spread the word about your event; so you get a lovely ripple effect when friends and colleagues, and those who sign up for your event share your posts and Tweets and links with their friends and colleagues.Free challenges and Facebook groups can provide value and benefit without giving away the farm!Click To Tweet
Facebook groups that offer value and benefit … from you, the group owner, can also be a great marketing tool for many of the same reasons, and will often garner the same results. Just be sure you are offering value and benefit and not just using the group to promote and pimp your products and services. I’ve seen that happen on many occasions, and it’s not pretty.
So my Monday Marketing tip for you this week is to take a look at your products and services and see how you can offer value and benefit – free of charge, in a challenge or Facebook group, or however else you can think of to market your business and allow people to get to know who you are and what you do.
If you come up with something or have done something similar in the past, just leave a comment. I’d love to know!
Also published on Medium.