This morning I was thinking about how challenging it can be to come up with a tip for my Monday Marketing blog post every week. Then I thought … blogging … challenge … oh yeah! I’ve been hosting a blogging challenge for the past week.
Here’s where you say … oh my gosh, not more about the challenge!
To which I respond, yes … but not more about the challenge because I’m trying to get you to join us (we’re already half way through the 10 days). More about the challenge because doing free challenges and other similar events are great ways to market your business and get new people into your marketing funnel.
You’re not giving away the farm when you host a free event. But you are giving participants an opportunity to get to know you (remember, when everything is said and done, you are your business), learn more about what you do from an experiential perspective, and hopefully … gain enough value and benefit that they remember you when they need a specific product or service you offer.
Another great thing about offering free challenges and events like this is that others are more than happy to spread the word about your event; so you get a lovely ripple effect when friends and colleagues, and those who sign up for your event share your posts and Tweets and links with their friends and colleagues.[clickToTweet tweet=”Free challenges and Facebook groups can provide value and benefit without giving away the farm!” quote=”Free challenges and Facebook groups can provide value and benefit without giving away the farm!”]
Facebook groups that offer value and benefit … from you, the group owner, can also be a great marketing tool for many of the same reasons, and will often garner the same results. Just be sure you are offering value and benefit and not just using the group to promote and pimp your products and services. I’ve seen that happen on many occasions, and it’s not pretty.
So my Monday Marketing tip for you this week is to take a look at your products and services and see how you can offer value and benefit – free of charge, in a challenge or Facebook group, or however else you can think of to market your business and allow people to get to know who you are and what you do.
If you come up with something or have done something similar in the past, just leave a comment. I’d love to know!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!