When you blog for business and are making an effort to publish new content on a regular basis, it’s easy to end up with writer’s block. That’s because in most cases, we’re trying to stay on schedule with fresh content, and might be forcing ourselves to come up with something to write about just to stay in that groove of consistency.
I’ve come up with some tactics I use to help me bust through those periods of writer’s block, and thought today might be a good time to share them with you.
How to overcome writer’s block
- Create themes for your blog. This is a surefire way to get at least halfway over the hurdle of “what am I going to write about today?” You can create themes and topics any way you want. Maybe you pick a theme or topic for each day or a couple of days (Monday Marketing, Tip Tuesday, Wednesday Wisdom, Friday Fun Day) or by the month (January might be bookkeeping ideas and February productivity tips). Assigning a theme of some kind will help give you direction, which really is half the battle.
- Create a swipe file. This is a classic trick copywriters use—the creation of a swipe file (or files). Our team copywriter keeps a swipe file on her desk with ads clipped from magazines and store flyers, and one on her computer with screenshots from effective online marketing examples she finds. She stores links to inspiring articles and posts in a special folder on her desktop, and pulls from those when she’s stuck for ideas. I do the same thing, and find it quite helpful when I need something to write about.
- Use Pinterest. Pinterest isn’t just for crafting. You can use Pinterest to find inspiration for articles! It’s a goldmine for quotes, interesting articles, and all sorts of other things you can pull from when you’re stuck with a case of writer’s block. You can, of course, pin those ideas on a secret board to use later. It’s a great way to create another swipe file!
- Read! Reading blogs and popular news sites is a fabulous way to come up with ideas for your own blog. You might have your own take on something being widely shared – so why not write a blog post? If you hitch onto an article gaining traffic on social media, see if you can find a way to leverage it to grow your own following. Create one or more swipe files to keep an ongoing supply of ideas when hit by writer's block.Click To Tweet
- Monitor trending hashtags. Still stuck for ideas? Go directly to Twitter and check out the day’s trending topics. You’re almost guaranteed to come up with some good ideas after perusing Twitter for a few minutes, and again… look for hashtags you can use to get your blog more visibility! (Bonus tip: You’ll notice on Mondays, for example, the #motivationmonday hashtag is popular. If you post an inspirational post on Monday and tweet it with that hashtag, you’re going to get some great visibility.)
There. I’ve shared my secrets for beating writer’s block. What are some other tips and tricks you find helpful when hit by a case of writer’s block?
Also published on Medium.
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