Google Alerts. We’ve all heard of them at one time or another. Most of us have seen them. And quite a few of us use them. Do you?
If you aren’t using Google Alerts as a component of reputation management to monitor where your name and business name are being mentioned and what is being said, you’re missing out. GA is free service that runs in the background and does its job without any additional input from you. It’s another one of those “set it and forget it” types of services that can bring real value and benefit to your business.
Most of the big companies know about and use Google Alerts, so why don’t the smaller companies?
The two main things you really want to keep track of are 1) Who is saying what about your name, and 2) Who is saying what about your business.
Now my name is pretty common. Terry Green. It’s amazing how many Terry Greens there are out there. Evidently, I’ve died several times. I have a LOT of brothers and sisters I never knew I had. I’m a fabulous photographer. AND I’m a published research doctor. Cool stuff to know!Set up Google Alerts to monitor what people are saying about your name or your business name.Click To Tweet
BizEase and/or BizEase Support Solutions, however, aren’t quite that common, so 99.9% of the Google Alerts I get for my business are related to one of my blog posts or my website. So far, nothing bad – but I did find that someone had hijacked some of my copy when I had alerts out there for my previous company name.
Here is a typical alert I get for my business. Unfortunately, I didn’t save any of the funny ones that have come up with my name.
Here’s an odd one. It’s related to my old business website, but when I hover my mouse over the name in the tab after clicking on the link, it is for Colt Terry, Green Beret. Nothing but odd text on the page, so I’m not sure what it’s all about.
Another small but helpful thing about Google Alerts is there are Facebook and Twitter share buttons on each alert you get, so if it’s about a blog post, it’s just another opportunity to share your content.
There are other things helpful to monitor as well. Your events, books you’ve written (or your client’s events or books they have written) and other things like that.
If you’re not using Google Alerts, why don’t you give it a try. It takes just a minute or so to set one up, then you just leave it and let it do it’s job!