There are many ways to market our services. Most of us use traditional forms of marketing like social media, email marketing and referral marketing (at least traditional in today’s digital world). Many of us also attend in-person events; and some of us invest in sponsoring opportunities so we can get even more out of the event.
Sometimes it’s difficult to get to as many in-person events as we would like to. And unless we’re spending a good bit of moolah and can get up-front and personal on a more focused level like we can when sponsoring an event, it can be difficult to rise above the sea of attendees who might provide the same or similar services we do.
So what’s a business owner to do? What can we do that will allow us to market our services without really appearing to be marketing?
Have you ever considered volunteering your time and services to your target market’s industry association? For me, that would be the local trade associations for speakers or coaches. It’s a great way to become more involved, get up close and personal with the members, and market our services behind the scenes without the appearance of marketing.
I’m not saying give away the farm. We certainly don’t want to do that. What I am suggesting, however, is that it might not be a bad idea to volunteer your time and/or services so the members have an opportunity to get to know you and your services.
For example … I attended the ICF-Midwest Conference (ICF = International Coaching Federation) in Indiana earlier this year. I really enjoyed it, and had an opportunity to meet and network with coaches (my target market) from all over the Mid-West.Volunteer time and services to your target market's industry association for more visibility.Click To Tweet
When the conference was over, I decided I really wanted to get more involved with ICF. Then I discovered the ICF Chapter in my area was looking for someone to do their chapter newsletter each month. Aha … an opportunity!
I contacted the President of the organization and had a chat about volunteering my services to do the newsletter each month. Now, I (personally, not anyone on my team) do their newsletter each month, and attend their monthly meetings. I also have a little blurb at the bottom of the newsletter with a link to my website.
I’m not giving away the farm; but by volunteering my time and services for this one thing, my business is promoted for free on a monthly basis (the little blurb at the bottom of the newsletter), all of the coaches in my local area get to see a sample of my work each month (the newsletter), and I have the privilege of being able to network up close and personal at the monthly meetings.
So no matter what industry you’re in or what target market you serve, see if there are any opportunities for you to volunteer your time or services in a way that will showcase your services and get face-to-face time with your ideal clients!
What local organizations or associations can you find in your area that might present an opportunity to volunteer your time or services to gain more visibility for your services or business?
Also published on Medium.