Are you taking advantage of the popularity and marketing reach of text-based images? You know … combining motivational quotes with awesome images? Or creating images with business tips or other quotes and information?
What about promoting your blog posts across your social media platforms?
If you are, great … because promoting your blog posts and other content on your social media channels, and sharing motivational quotes and business tips is an effective component of a successful marketing strategy.
My question to you, however, is this … when you share your quotes and posts, how recognizable is your brand? Does your audience immediately recognize that those quotes and tips are from you? What about the images that come up when you share your blog posts (You are using a big, fat image on each post, aren’t you?)? Are you using branded templates that are immediately recognizable by anyone seeing your quotes and tips and blog posts?
If you’re not, why not? When using branded templates for all of your blog images and social media images, it creates a consistency in the look of your brand. If everything you promote and post has a consistent look, people will start to notice your content more and more.
You know those brands you recognize immediately as soon as you see their logo or “look?” Coca Cola, Pepsi, McDonald’s, Microsoft, Apple, WordPress? You know the look and the feel as soon as you see it. You don’t have to read anything to know the source because everything they do has the same branding. Over and over and over again. Consistency and repetition will equal brand recognition![clickToTweet tweet=”Is your brand being seen amidst a sea of content?” quote=”Is your brand being seen amidst a sea of content?”]
So I’ll ask again … if you’re not using branded templates for all of that great content you’re promoting on your blog and social media, why not?
If you’re not using branded templates because you don’t know how to create them, never fear. We do that! Contact me to schedule a time to chat about how we can help you make your brand stand out in a sea of content!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!