Summer is drawing to a close. Out-of-town guests are packing up and returning to their regular lives. The kids are getting back to school. You’re just about back to your regular pace of life.
But wait … how much time have you taken off this summer for yourself?
For many entrepreneurs, taking a vacation just creates more work. You have to try and account for what could potentially come up while you’re away. You need to have a plan in place in the event that something does go down and you aren’t there to deal with it. Then when you return from your “break,” you need almost a full week to play catch up, sift through the pile of email received while you were out trying to enjoy your vacation, and follow up with leads … never mind doing the marketing and the actual work.
Imagine if next summer you were actually able to completely disconnect. Go off the grid. Take that well-deserved break, knowing everything was being taken care of so when you return to work, you just have to… work!
So let me ask you this … Did you go into business for yourself to be chained to all of the administrative and back-end marketing implementation tasks necessary to run your business?
No. When you go into business for yourself, you plan to be in complete control of your life! You want to be doing the work you love, and you want to be doing it on your own terms, so you can have the lifestyle you want. Usually that involves a little time off … a little fun in the sun or family vacation time.
In order to achieve this, however, YOU have to make up YOUR mind to delegate and outsource the tasks you don’t need to be doing, to someone else.
In my experience, there are three common reasons coaches and speakers find outsourcing so difficult to do. Let’s address these three issues, shall we?There are three common reasons coaches and speakers seem to find it difficult to outsource.Click To Tweet
You don’t want another expense. How much is it costing you in valuable time to manage the marketing and other details of your business? If your time is worth $100+ per hour, is it the best use of your time to be scheduling blog posts, putting together and scheduling newsletters, or scheduling and posting to your social media channels? What about editing audio or keeping your website updated and running smoothly? No. No it’s not. Outsourcing to a professional will not only save you money, it will make you money in the long run.
You had a bad experience outsourcing in the past. If you’ve outsourced some projects before and things didn’t work out, why wouldn’t you want to try again? Take what you learned from that experience and try to make sure things go better next time. If you got your hair cut and didn’t like the style, would you swear off all other hair dressers forever? If you dealt with one bad mechanic, would you stop taking your car in for service? I don’t think so.
You are having trouble letting go. Sometimes we love the idea of outsourcing tasks, but when it comes down to it, we don’t really want to give up any control! The problem with this, though, is that you will always be frustrated because your work load is unmanageable, and you’ll never actually get to where you want to be going, because you can’t do everything. You can try, but it doesn’t typically work out very well.
Take a look at brick and mortar businesses or that corporate job you couldn’t wait to get away from. Did the business owners and CEOs do it all themselves? No they didn’t. They all have staff and assistants and others handle all of the things that didn’t fall under their job descriptions as CEO, President, owner. In essence, they were outsourcing! When they went on vacations, didn’t they return to a well-run, functioning company that allowed them to step back in and continue on almost as if they never left?
So what makes it any different for you as a business owner? Why should you have to (or want to) take on every single task and service it takes to run your business? Think back to why you started your own business in the first place … freedom, flexibility, more time to spend with friends and family and enjoy life. Do you remember? Is it all you believed it would be? Do you have the freedom and flexibility to take a vacation with friends and family – without guilt and worry about what’s happening back at “the office?” Do you have time to unplug and relax?
If not, it’s time to make some changes.
Whatever you call it … outsourcing, delegating, offloading, just do it! It’s time to channel your inner Elsa and “Let it go!” Just imagine how wonderful it will be to finally be able to unplug and return to work totally recharged?
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!
Also published on Medium.