Have you ever eaten at a restaurant based on someone else’s rave review? Did you ever watch a movie because your friends and family (or colleagues) said it was an absolute must see?
Or … have you ever used a product or service based on the recommendations or testimonials of people you know or respect?
Testimonials are powerful … ask for them!
Oftentimes, people will scroll through the recommendations or testimonials on a sales page or the website of someone they are thinking about working with … and make their final decision to purchase a product or work with a service provide based on those testimonials. I’ve made final purchase decisions based on testimonials, and I’ve had prospective clients tell me they initially contacted me or made their decisions based on testimonials on my website.Testimonials are powerful ... ask for them!Click To Tweet
You can tell people how wonderful your product or service is, and how you can solve their problems or provide the solutions they need, but it’s not the same as hearing (or seeing) someone else tell them how you can solve their problems or provide the solutions they need. There is a huge difference in the impact of YOU telling others about your products and services and someone else telling them the same thing.
Testimonials are powerful. Ask for them! And who better to ask than your past and current clients? Those people who already know what you do and how well you do it.
There are a couple of great ways to ask past or current clients for testimonials … the key is making it easy for them to do so. You can always give them the standard option of sending you a written testimonial through email. You can also pull one together for them based on comments they’ve made, send it to them and ask them to edit and/or approve. Or, if you have a testimonial line, you can give them the option of providing the testimonial as a recording. If they choose the call option, transcribe it and add it to your website along with their photo and a link to their website. Having an audio recording on hand also makes it easy for you to add audio testimonials to your website if you’d like! The key, however, is to make it easy for the person providing the testimonial.
My challenge to you today is to ask one – just one – of your past or current clients for a testimonial and start enjoying the power of testimonials in your marketing strategy!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!