I’m always talking about repurposing your content and promoting it on social media … not just once, but over and over again. The thing is, we have all this great evergreen content, so posting it on your blog once – never to be seen again, is a waste of good content.
Put your evergreen content to work for you. Set it and forget it!
While Meet Edgar has a great feature that allows you to put evergreen content in your queue so it can be recycled over and over again according to the schedule you set. But Meet Edgar is a whopping $49/mo. That’s a little more than I’d like to spend.
However … there is another nifty little app that will do the same thing, and allow you to put evergreen content in your queue so it can be recycled over and over again according to the schedule you set. It’s called RecurPost. What makes RecurPost so good (other than it having an awesome free option!), is it allows you to add evergreen content to your content library, set an ongoing schedule that works for you (or let RecurPost pick the best time for you), then sit back, track and tweak. Right now, Facebook Pages and Groups, Twitter Profiles and LinkedIn Profiles and Company pages, and Instagram are supported. Pinterest is coming soon.
There are, of course, some paid options, but the free version is awesome all by itself. There are 3 paid versions, starting at a very reasonable $15 per month.
You get up-to-the-minute results so you can see what content is getting the most traffic, and when. You can make changes to your schedule, delete or add content, and do different kinds of A/B testing so you can make sure your content is getting the best reach and traffic. There is even a Chrome plugin that will allow you to add updates directly from your browser.
So instead of letting all of that awesome evergreen content you’ve posted once or twice, just sit there, or spending a lot of extra time rescheduling it manually, add it once into your content library, set your schedule, and let RecurPost do all the work.
Give it a try and let me know what you think!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!