The more engagement and interaction we get on our Facebook business page (on any other social media platform as well), the more the algorithm Gods will react in our favor. However, coming up with ideas to help increase engagement and get your updates seen is an ongoing battle. New ideas and tactics are being presented all the time. Some are effective. Some are not. I’ve mentioned before about how asking simple questions in your posts can raise engagement and get your fans talking.
Did you know posts on Facebook that ask simple questions like “What do you hope to accomplish today” have higher engagement rates than regular updates with just a link and headline?
While it might be a good practice to test, there are also a few things to keep in mind if you want to use this ninja trick wisely:
- Ask questions that include the words “should,” “what,” “would” and “who.” Studies have shown these types of questions get higher response rates.
- Make sure your questions make sense and are relevant to your brand and message. But don’t be afraid to throw a fun question in the mix every now and then. Relevance is relevance, but people still like to dream and have a little fun.
- Try fill-in-the-blank type questions. Quick and easy answers are a sure-fire way of getting your fans to respond and play along.
- To make your questions and posts stand out even more, try adding a large image or asking your question in the form of a graphic image.
This one has always been one of my favorites …
Ask a couple of questions in your upcoming Facebook post schedule. Include one with an image and then without an image and see which one gets the most interaction. Try one like the one above where you ask a question and then ask for a response, or a fill in the blank question like “If I could go anywhere in the world, I would go to _________________!”[clickToTweet tweet=”Ask fill-in-the-blank or open-ended questions on Facebook to engage your audience.” quote=”Ask fill-in-the-blank or open-ended questions on Facebook to engage your audience.”]
Experiment with your audience and see what types of questions get the most engagement. Not only will it help you get more Facebook engagement, but it can also be a lot of fun!
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!