All of my clients have one thing in common; they’re all trying to build lists of good, solid leads. And, to be honest, I’m no different.
Anyone in business right now is likely trying to do the same thing.
My team has been working on list development for years. If you’re struggling to see your number of subscribers grow, you’re certainly not alone; but I have a few tips that might help.
Know who you’re trying to attract
You can’t expect people to sign up for your content if you’re not speaking their language. And you can’t speak their language if you don’t know who they are!
As a business owner, it’s important to develop client avatars or brand personas so you have a crystal-clear idea of who your ideal client is and who you are speaking to. This will really help ensure your content hits the mark and “speaks” to your ideal audience.
To create your client avatars, start describing each of your ideal clients on a separate piece of paper. For instance, maybe you’re trying to attract frazzled working mothers, discontented retirees, and out of work barbers (yes that’s an odd selection of target customers, but stay with me.)
Create a one-page description to personify each of them. Give them names, an age range, a list of likes and dislikes … you might even search stock photos and give them faces. The most important part? Clearly list their biggest problems and how you can provide the solution. Identify which of your services or products each customer will be interested in. Jot down some ideas of content that would help them. What sort of information can you give these very specific people that they can’t get anywhere else?
This brings us to our next tip.
Create excellent content
Quality content with value and benefit is essential. There’s so much free content available online that it’s going to take excellent stuff for you to compel people to opt-in to your list. After all, why should someone sign up for watered down content they can get with a simple Google search?
Your content should be so good people would be willing to pay for it. That’s essentially what you’re asking them to do. But rather than dollars, the currency you’re charging is an email address. Entry into the private sanctum of their inbox!
Your content must solve problems your potential clients or customers can’t solve elsewhere.
Reserve your best content for members of your list, be it video, podcasts, or the written word. Your social media accounts should be pointing people to this content, not giving it away.
Don’t forget about your website
With so much focus on social media these days, it’s easy to forget about your home base – your website. Have you updated yours lately? Make sure your website visitors are getting an accurate representation of the type of content they can expect to receive when they subscribe to your list. This may mean you need some fresh content, updated blog posts, or perhaps a new and improved lead magnet.Quality content with value and benefit is essential.
Oh, and speaking of lead magnets, when it comes to collecting those email addresses, don’t forget to make sure you have a good, strong, clear call to action telling your visitors where you want them to go or what you want them to do next.
So here are my three list-building tips. Are there any nuggets of list-building wisdom you’d like to share? If there are, let me know in the comments.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!