All my clients have one thing in common; they’re all trying to build lists of good, solid leads. And, to be honest, I’m no different.
Anyone in business right now is likely trying to do the same thing.
My team has been working on list development for years. If you’re struggling to see your number of subscribers grow, you’re certainly not alone; but I have a few tips that might help.
Know who you’re trying to attract
You can’t expect people to sign up for your content if you’re not speaking their language. And you can’t speak their language if you don’t know who they are!
I believe, as a business owner, it’s important to go through the process of developing client avatars or brand personas so you have a crystal-clear idea of who you’re speaking to. This will really help to ensure your content hits the mark and “speaks” to your ideal client.
To create your client avatars, start describing each of your ideal clients on a separate piece of paper. For instance, maybe you’re trying to attract frazzled working mothers, discontented retirees, and out of work barbers (yes that’s an odd selection of target customers, but stay with me.) Create a one-pager to personify each of them. Give them names, an age range, a list of likes and dislikes, search stock photos and give them faces. The most important part? Clearly list their biggest problems and how you can provide the solution. Identify which of your services or products each customer will be interested in. Jot down some ideas of content that would help them. What sort of information can you give these very specific people that they can’t get anywhere else?
This brings us to our next tip.
Create excellent content
Quality content with value and benefit is essential. There’s so much free content available online that it’s going to take excellent stuff for you to compel people to opt-in to your list. After all, why should someone sign up for watered down content they can get with a simple Google search?
Your content should be so good people would be willing to pay for it. That’s essentially what you’re asking them to do. But rather than dollars, the currency you’re charging is an email address. Entry into the private sanctum of their inbox!
Your content must solve problems your potential clients or customers can’t solve elsewhere.Quality content with value and benefit is essential.Click To Tweet
Reserve your best content for members of your list, be it video, podcasts, or the written word. Your social media accounts should be pointing people to this content, not giving it away.
Don’t forget about your website
With so much focus on social media these days, it’s easy to forget about your home base – your website. Have you updated yours lately? Make sure your website visitors are getting an accurate representation of the type of content they can expect to receive when they subscribe to your list. This may mean you need some fresh content, updated blog posts, or perhaps a new and improved lead magnet.
Oh, and speaking of lead magnets, when it comes to collecting those email addresses, don’t forget to make sure you have a good, strong, clear call to action telling your visitors where you want them to go or what you want them to do next.
So here are my three list-building tips. Are there any nuggets of list-building wisdom you’d like to share? If there are, let me know in the comments.
Also published on Medium.