Public relations (PR) has been around for years, and during this time the professionals in the world of PR have mastered the art of helping businesses and individuals alike, gain favor in the public eye.
While many know PR experts help celebrities and big businesses effectively handle scandals and other issues with ease and grace; these professionals can help your business in other ways as well. In fact many small businesses find hiring someone to provide Public Relations services is just what they need to get their small business off the ground so they can start seeing the professional growth they are looking for. Continuing to incorporate PR into your marketing strategy can help keep your business in the public eye and on their radar.There's a difference between marketing and public relations. Do you know what it is?
When it comes to really growing a small business, one of the most important things you can do is to raise awareness about your company. In fact, one of the biggest things that prevent companies from reaching the level of success they want, and the type of revenue they need to be successful is because not enough people know their company even exists. Many times it is simply a lack of awareness, and not a feature or anything the company is doing wrong that leads to failure. This is where PR services can be quite helpful.
Since most small businesses have smaller budgets than their larger counterparts, a good PR campaign is often a very smart choice, as these companies can get more for their money when they choose to use PR instead of advertising, while still getting similar or comparable results. In today’s digital world, creating and executing a good Public Relations campaign is easier and more cost effective than ever.
Oftentimes one of the biggest ways PR experts help build awareness for a small business is through third party endorsements and coverage of a product or service; which is often the media endorsing or mentioning a specific product, company or service because a public relations expert set it up that way.
The reason this is so effective when compared to traditional advertising techniques, is because the customer doesn’t necessarily realize they are being sold a product or service directly, and they view the information in a different way. When a customer reads an advertisement, they know the company is there making promises, using jargon and trying to push or sell a service or product. When the customer hears the product or information being endorsed by a third party, they are more likely to openly receive this information because they are hearing it more as a recommendation, and are not overrun with sales or advertising jargon or schemes. This is how many PR professionals have helped small businesses get on the map, and how these professionals can help your small business get the recognition it deserves.
The elements of a Public Relations campaign can be as simple as LinkedIn endorsements or recommendations, client testimonial placed strategically on your website or in your social media posts. A more aggressive campaign might include a press release, pitches to reporters and news organizations, endorsements … you name it.
If you’d like to know how the BizEase Support team can help you develop and execute your next (or first) public relations campaign or strategy, let me know. It’s what we do!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!