Today is a case of me not putting my money where my mouth is. I’m smart enough to know that just because I don’t do something, it doesn’t mean it isn’t a really good thing to do. So this is more of a “don’t do as I do, but do as I say” marketing tip.
In addition to addressing all of your ideal client’s needs and pain points, do you have a Frequently Asked Questions (FAQ) page on your website? Having an FAQ page can be a powerful way to let your prospects know more about what you do, and provide the answers to common tech or service questions easily. It can also provide the information they need to make a good “buying” decision.[clickToTweet tweet=”Help your prospects make an informed buying decision before the call!” quote=”Help your prospects make an informed buying decision before the call!”]
Think about all of the common questions prospects ask during a discovery call or consultation. Why not have the answers to those questions readily available on your website on an FAQ page? Providing this valuable information up front will help move prospective clients farther alo ng the decision process. It can help weed out those that really aren’t a good fit, and make sure those you DO speak with are more qualified, because many of their questions have already been answered.
The beauty of an FAQ page is that you can continue to add new questions as they come up. Just think of it as a working document. If you notice clients and prospects asking the same question, add it to your FAQ page. If two or three people ask the same question, there are probably many more who want to know the answer.
The more information you provide on your website that will help prospects (and existing clients) understand what you do, how you do it, how to work with you … the easier it will be for them to make the decision to work with you.
And as a bonus, the more answers they have before your discovery call or consultation, the more time you have on the call to show them the value and benefit of working with you … and why choosing YOU is the best choice.
Do you have an FAQ page on your website?
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!